Following multiple reports claiming that Apple is holding an event later this month to discuss new media-related services, Clayton Morris shared some tidbits that he has heard from sources. First, Morris claims he heard about the event in September 2011 and the event was originally scheduled for late 2011. Morris said the event has been long in the making and the announcements were close to Apple Co-founder Steve Jobs. Morris again affirmed that we will not be seeing hardware at the event and he expects two “large projects” relating to education to be announced.
We have independently heard that the iTunes team is on “lockdown mode” ahead of the announcements, which have been delayed before as also reported by Morris. This affirms that whatever Apple announces will be connected to iTunes in some fashion. Keep in mind the iTunes team runs the actual iTunes Store, the App Store, and the iBookstore.
Update: MacRumors reported that Apple has filmed promotional interviews with executives from the textbook publishing industry, possibly affirming that this upcoming event will focus on digital textbooks. They noted that while these interviews have indeed been worked on, there is no confirmation that they relate to this upcoming event.