Apple researching social fitness tech sporting real-time sharing of performance data for competitive workouts

In the future, hitting the gym along with your iPhone-toting pals could spur competitiveness in ways unlike ever before. Apple’s mobile devices run a variety of fitness apps and third parties provide useful accessories ranging from casual jogging to some serious working out. Not content with resting on its laurels, Apple is looking to ratchet it up a notch with a new patent filing titled “Interfacing Portable Media Devices And Sports Equipment” that surfaced Thursday in the United States Trademark and Patent Office database.

It outlines new fitness technology letting you share performance data with your friends in real-time, as you are working out. Mentioning that traditional sharing through a third-party website is so last century, the filing goes on to describe immediate data sync between friends exercising on a similar equipment. Moreover, unlike Apple’s fitness center app patent or this fitness freak filing, it does not even pretend to mention Nike+. This suggests Apple could be developing its own solution that might some day augment or even replace Nike’s technology with numerous bells and whistles.

Fancy yourself working out on a treadmill next to your boss and being able to brag about your lower heart rate and blood pressure all the while covering greater distances. Heck, you could be even working out at your local gym while boss is running on a treadmill at his office in Tanzania.

Speaking of competitiveness…

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