Sports ▪ January 16

Apple TV Tennis Channel

Following the addition of the official Cricket Australia channel for Apple TV users down under earlier this week, Apple refreshed its video streaming box for US users Friday night with new content through the Tennis Channel Everywhere service. The new Apple TV channel features both on-demand tennis and live matches with an optional annual subscription. expand full story

Sports ▪ December 17, 2014

We heard earlier this week that the Orlando Magic would become the first NBA team to offer Apple Pay to fans through a partnership with Chase. Today we get the official announcement from the team confirming an Apple Pay launch at the Amway Center for this Friday, Dec. 19 and some other details regarding special promos: expand full story

Sports ▪ October 9, 2014

Sports ▪ August 20, 2014


Earlier this month we reported that the NFL network was testing its NFL Now service as a channel on the Apple TV. The subscription sports service launch followed a few days later with apps for iPhone and iPad in tow, and today the Apple TV channel has arrived as well. While the football channel does not support viewing live games, it does feature highlight clips and other programs as part of the service. Here’s how NFL Now describes the service:

NFL Now gives you personalized access to the largest digital library of NFL content available anywhere including news, analysis and highlights, plus NFL Films archives all on your favorite devices. Some premium content requires a paid subscription.

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Sports ▪ July 1, 2014

Another day, another patent dispute. This time Apple is defending the use of its HTTP live-streaming service against Emblaze, Ltd., Bloomberg reports.

Specifically, the lawyer for Emblaze has accused Apple of pushing its video streaming technology on sports-related services like WatchESPN and MLB At Bat which support live streaming over apps for iPhone, iPad, Apple TV, and more.

Apple began working on its HTTP live-streaming service, or HLS, “no earlier than 2007,” demanding that services such as “At Bat” use the format to drive sales of iPhones and iPads — and inducing infringement of Emblaze’s patent, Pavane said.

“Apple’s HLS is nothing more than Emblaze’s patented solution under a different name,” he said.

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Sports ▪ June 19, 2014

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