Steve Jobs October 19

AAPL: 111.73

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In 1995, two years before his return to the company, Steve Jobs gave a characteristically blunt answer when asked why Apple found itself struggling in the early to mid 1990s. The issue, he said, was that Apple had gotten greedy.

What ruined Apple wasn’t growth … They got very greedy. Instead of following the original trajectory of the original vision, which was to make the thing an appliance and get this out there to as many people as possible, they went for profits. They made outlandish profits for about four years… What that cost them was their future. What they should have been doing is making rational profits and going for market share.

Much has changed since then, of course. Apple has a substantial market share in both the personal computer and mobile markets, demonstrating that the two goals – growth and profitability – are not mutually exclusive. This is not an ‘Apple is doomed’ piece, nor anything like it. But I do wonder whether the company is once more putting short-term profits ahead of long-term brand loyalty … ?  expand full story

The Sorkin/Boyle Steve Jobs movie has grossed $2.26M to date, reports Deadline, as it rolled out to a further 56 theaters over the weekend. The movie had earlier achieved the highest average earnings per theater of any movie this year on its opening weekend.

The limited rollout to a total of just 60 theaters meant it didn’t earn enough to make the top 10, headed by Goosebumps – which was on show at 3,500 locations.

While the movie has been criticized by some for the artistic liberties taken with the truth, with even Steve Wozniak and key system software designer Andy Hertzfeld saying that almost nothing shown really happened like that, scriptwriter Aaron Sorkin defended the movie at a London press conference …  expand full story

Steve Jobs October 13

AAPL: 111.79

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Interviewed by Bloomberg, Steve Wozniak reiterated his comments about the difference between fact and fiction in the Steve Jobs movie, saying that almost nothing shown actually happened, but that it was about personalities, not facts.

It’s a great movie. If Steve Jobs had been making movies, this is the quality it would have had.

Asked about the accusation made by Tim Cook and other Apple execs that movies about Jobs were opportunistic and didn’t accurately portray the man, Woz said that the movie showed Jobs at an earlier time in his life …  expand full story


Steve Jobs October 12

AAPL: 111.60

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Steve Jobs, the controversial Sorkin/Boyle not-quite biopic, achieved the highest opening weekend Per-Theater Average (PTA) of any movie this year, reports Deadline. The movie also gave director Danny Boyle the best ever weekend average of his career.

The feature grossed sizzling $520,942, averaging $130,236. By comparison, Boyle’s Oscar-winning Slumdog Millionaire (2008) grossed over $360K in 10 theaters its debut weekend, averaging $36K. The drama about the Apple founder, adapted by Aaron Sorkin, easily outpaced Sicario‘s $67K debut PTA.

It’s not an all-time record, though …  expand full story

Steve Jobs October 9

AAPL: 112.12

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[Ed. Note: This is a guest post by Lontih Khatami who [disclosure] works at the same studio, Universal, that produced the film but did not work on the film. Spoiler: it’s better than iSteve]

Interested in seeing the new Steve Jobs movie that Universal is releasing this weekend in select markets (with wide expansion set for October 23)? Well, me, too. Only I’ve already seen it five times within the past dozen days. And I eagerly await my next few viewings.

You’re probably wondering how I’ve been able to see this inevitable Oscar contender so many times prior to its initial release. The more important thing to ponder, though, is “Why would anybody WANT to see it so many times in such a short timeframe?” The answer to that question, quite simply, is because the movie is masterfully made, and it works on so many different levels. Not unlike so many of the products the title character brought into this world… expand full story


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