Steve Jobs February 18

AAPL: 105.92

0.12
Stock Chart

Bloomberg profile of Apple’s ‘chief chipmaker’ – SVP of hardware technologies Johny Srouji – talks about how the iPad Pro was launched behind schedule, and almost ended up being less powerful than the iPhone 6s.

The original plan was to introduce the iPad Pro with Apple’s tablet chip, the A8X, the same processor that powered the iPad Air 2, introduced in 2014. But delaying until fall meant that the Pro would make its debut alongside the iPhone 6s, which was going to use a newer, faster phone chip called the A9 […]

The iPad Pro would look feeble next to the iPhone 6s. So Srouji put his engineers on a crash program to move up the rollout of a new tablet processor, the A9X, by half a year.

While the piece predictably doesn’t reveal much we didn’t already know, it does contain one surprising fun fact about the original iPhone …

expand full story

Steve Jobs February 16

AAPL: 105.97

1.39
Stock Chart

Steve Jobs, the official Sony biopic film for Walter Isaacson’s Jobs biography, received a muted response at the box office. The film received decent reviews from critics with an engaging story and unique approach to filming and movie-making, with Aaron Sorkin conjuring the plot around just three Steve Jobs product keynotes.

If you didn’t get the chance (or chose not to) to see the film at the movie theater, you can now buy it on Blu-ray and DVD from today. The film was also released on iTunes as a digital download last week, but it seems Apple is intentionally not promoting the movie on its store — the film has got no special placement on the iTunes storefront.

expand full story

Steve Jobs February 15

AAPL: 104.58

2.06
Stock Chart

Kate Winslet last night won a BAFTA for Best Supporting Actress in the Sorkin/Boyle movie Steve Jobs. The movie was also nominated for Best Actor and Best Adapted Screenplay, but didn’t win either.

Winslet last month earned a Golden Globe in the same category, with Aaron Sorkin also winning in the Best Screenplay category. The actress dedicated her BAFTA to teenage girls struggling with insecurity …

expand full story

9to5toys 

Steve Jobs February 4

AAPL: 103.01

1.51
Stock Chart

Apple has been talking about the post-PC era ever since the original iPad launch in 2010, with Steve Jobs suggesting that PCs would be the ‘trucks’ of the computing world while most people would be happy with ‘cars’ aka iPads.

Tim Cook picked up the post-PC baton the following year, and has more recently presented himself as proof of the idea and argued the point more aggressively following the launch of the iPad Pro.

I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one? Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones.

It’s a stance I agree with … to some extent …

expand full story

Steve Jobs February 1

AAPL: 100.53

3.84
Stock Chart

Steve Jobs January 27

AAPL: 93.42

-6.57
Stock Chart

Six years ago today Steve Jobs introduced the iPad on stage in what was arguably one of the best product demos from Apple or any other tech company for that matter. The hype was tremendous but the demo was low key.

Jobs plainly explained why the iPad needed to exist and where Apple believed it fit between iPhones and Macs, then offered an almost hypnotizing demonstration of what using an iPad was like. Highlighting the intimacy of the tablet, Jobs demoed the iPad on stage while comfortably seated for a full 12 minutes. If you’ve never watched the demo or haven’t seen it lately, queue it up and see for yourself how much it stands out from nearly every other product introduction.

Six years in, the iPad has matured from a single product to a whole product line with multiple screen sizes, price points, and even accessories specific to the tablet. iPad sales peaked two years ago, though, and that peak’s clearly not temporary like many believe it is with the iPhone. Even with a whole new display size with the iPad Pro, Apple saw year-over-year declines with iPad sales last quarter.

So how exactly have iPad sales been changing over the years, what has Apple done to address the product category, and what opportunities remain for the tablet family?

expand full story

9to5google 

Submit a Tip

cancel

Submitting a tip constitutes permission to publish and syndicate. Please view our tips policy or see all contact options.

Powered by WordPress.com VIP