Strategy April 17, 2014

Strategy May 13, 2013

When T-Mobile introduced the iPhone 5 for $99 down, many were quick to point out that the device would cost much less than the $649 Apple charges, costing customers a total of $579 after completing T-Mobile’s $20/month, 24 month payment plan. However, T-Mobile didn’t talk much about the fact that $99 down price point was introductory pricing that would eventually increase. Today marks the end of T-Mobile’s introductory pricing, as noted by TmoNews, with the carrier increasing the minimum down payment on an iPhone 5 for qualified customers to $149 for the entry level 16GB model.

All other models of the iPhone will see the same $50 increase with the 32GB and 64GB models now requiring a $249 and $349 down payment on T-Mobile 24 month payment plan. Despite the increase, it still gives T-Mobile the cheapest pricing on iPhone 5 around with the total cost of the entry level 16GB model now $629. That’s $20 less than the retail price of the unlocked device.

Although today marks the end of introductory promotional pricing for the iPhone 5 on T-Mobile, the carrier will continue to offer its trade in offer on previous generation iPhones to allow customers to get an iPhone 5 for $0 down. expand full story

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