IDC: iPad drops below Android with 40% share of worldwide tablet market, Apple still top vendor

Research firm IDC is out today with preliminary data from its quarterly study tracking worldwide tablet market share putting Apple at 40% market share compared to Android’s 56.5% of the market in Q1 2013. In the year ago quarter, Apple held 58.1% of the market surpassing Android’s 39.4%. IDC says Android shipments were increased thanks to strong growth of Samsung’s smaller sized tablets, while ASUS moved into the number 3 spot with 350.0% year over year growth due to strong demand for the Nexus 7:

ASUS managed to move into the number 3 vendor spot as it continued to see decent tablet shipment demand from the highly marketed Nexus 7 device. But, with Google’s I/O conference right around the corner and expectations of an imminent device refresh, the company will need to find a way to sustain its momentum. Amazon fell to the number 4 position, once again the victim of a highly seasonal product cycle.

Despite Apple taking number two behind Android for tablet shipments by operating system, it remains the top vendor by OEM taking a 39.6% share of the market vs Samsung’s 17.9% and 5.5% for ASUS. IDC notes that Apple actually exceeded expectations for Q1, where it typically experiences a drop off in shipments, by selling 19.5 million units compared to a forecast of 18.7 million: Read more

Nielsen: Your kid wants an iOS device for Christmas, don’t mess it up

Nielsen is out today with the results of a new study to gauge interest in buying mobile devices and gaming consoles leading into the holidays in the United States. Much like last year, Apple’s iOS devices remain among the highest ranking with kids ages 6 to 12, while the iPhone and iPad also get top spots in the 13+ category.

As you can see from Nielsen’s charts above and below, the full-sized, 9.7-inch iPad gets the top spot in both categories with 48 percent in the 6 to 12 age group (up from 44 percent last year) and 21 percent in the 13+ group. As for the iPad mini, it was less desirable among kids, coming in at 36 percent for kids ages 6 to 12, just behind the Nintendo Wii U and iPod touch in second and third positions.

Approximately half the children surveyed expressed interest in the full-sized iPad (up from 44% last year), and 36 percent in the new iPad Mini. The iPod Touch and iPhone are also coveted devices among these young consumers (36% and 33%, respectively).  Kids are also likely to ask for dedicated gaming hardware this holiday, with 39 percent excited to own Nintendo’s just-released console offering, Wii U, and 29 percent indicating they want a device from that company’s portable DS family.

While game consoles dominated the top spots when Apple devices didn’t, the 13+ age group showed interest in non-iPad tablets with 18 percent of the group interested in buying over the next 6 months. Mobile devices from Microsoft, Amazon, and Samsung didn’t do as well, coming in at under 20 percent for both groups and 6 percent and under for the Surface: Read more

Survey: Majority of US households now own Apple products

According to a study from CNBC’s All-America Economic Survey, 50 percent of all households in the United States are home to at least one Apple product. To put that in perspective, over 55 million homes have at least one iPod, iPhone, iPad, or Mac, with an average of 1.6 Apple products per household. Of those 50 percent, close to one-quarter plan to buy another Apple device in the coming year, while 1-in-10 households that do not currently own an Apple product will make the leap during 2012…
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Best Buy selling almost as many iPhones as Apple… with four times as many stores

A new report from AllThingsD citied a study from Consumer Intelligence Research Partners that gives a breakdown of iPhone percentages sold through each retailer, including Apple and the carriers. The survey targeted iPhone buyers over a three-month period from December 2011 to February 2012 and found approximately 76 percent of iPhones were sold through brick-and-mortar stores. The other 24 percent of iPhones were purchased online. Those numbers obviously shift with a high number of preorders during product launches. The report noted the iPhone 4S’ s launch saw 67 percent sales conducted online, while only 33 percent were in-store.

The full breakdown for each retailer (in the United States) not surprisingly shows the carriers clearly dominate iPhone sales: AT&T captured 32 percent, Verizon came in at 30 percent, and Sprint with 7 percent. AllThingsD said Best Buy came out on top among retailers—other than Apple and the carriers—with 13 percent of sales compared to Apple’s 15 percent. Reports are quick to mention Best Buy is selling almost as many iPhones as Apple, but it is worth noting Best Buy has four times as many stores…

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Study: 85 percent of companies that plan to buy a tablet, plan to buy an iPad within 90 days

We know that demand for the new iPad met expectations with Apple telling USAToday demand is “off the charts.” Apple also confirmed that the initial pre-order supplies were purchased with shipping times for the device slipping to “2-3 weeks.” Now, a new ChangeWave Research study of “1,604 business IT buyers” gives some insight into just how in-demand the new device will be in the enterprise.

From the study, we learn that approximately 22 percent of companies plan to buy tablets for their employees during Q2 2012. ChangeWave noted, among those companies, demand for iPad increased to the “highest level of corporate iPad demand ever” with 84 percent planning to make the new iPad their tablet of choice. The increase represents a 7-point jump from ChangeWave’s last study due to the new iPad launch. The study also aimed to find which carrier the companies plan to use for data services with their tablets. Not surprisingly, AT&T and Verizon were neck and neck:

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