Surface ▪ August 11, 2014

Oh dear. Just when we thought Microsoft might have gotten over its misleading Surface tablet ads attacking the iPad (and iPad mini), it has run three new ones, each attacking the MacBook Air (the other two are shown below the fold).

Microsoft’s decision to go on the offensive is perhaps understandable: while Apple can run a MacBook Air ad simply observing that it’s “the notebook people love,” poor sales of the Surface despite high marketing costs have so far resulted in Microsoft losing $1.7B on the device …  expand full story

Surface ▪ May 13, 2014


iOS 8 is likely to supercharge the functionality of Apple’s iPad with a new split-screen multitasking feature, according to sources with knowledge of the enhancement in development. These people say that the feature will allow iPad users to run and interact with two iPad applications at once. Up until now, each iPad application either developed by Apple or available on the App Store is only usable individually in a full-screen view.

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Surface ▪ March 27, 2014

XTouch, an SDK created by a group at the University of Toronto’s Mobile Applications Lab and funded by JOLT, turns any surface into a touch-sensitive controller for iOS apps with no additional hardware. Since XTouch uses acoustics and vibrations to recognize taps on a surrounding surface, the only requirement is that your iPhone or iPad is placed on the same surface you want to use as a touchpad. An SDK is coming soon that will allow developers to think up many interesting implementations, but for now the company has released two apps that show off what XTouch is capable of. expand full story

Surface ▪ September 12, 2013

Surface ▪ July 19, 2013

Despite Microsoft’s disastrous quarterly earnings report, in which it took a $900M writedown on discounted Surfaces, the company has just pushed out a new ad for its Surface v. iPad campaign.

As with its previous advertisements, Microsoft bashes the iPad’s inability to perform certain tasks that the Surface is specifically designed to handle. This particular ad highlights the iPad’s lack of built-in back stand, USB port, and keyboard accessory, all of which are not built-in to or included with the iPad.

Interestingly, in this ad, the Siri-inspired voiceover says, “This isn’t going to end well for me, is it? Nope definitely not ending well,” which is particularly intriguing given yesterday’s financial results. As evidenced by these results, it would appear that Microsoft’s Surface is  in a precarious position, and not Apple’s iPad. expand full story

Surface ▪ May 23, 2013

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