Pew: Tablet ownership doubled during holidays, bodes well for Apple’s Q1

Pew Research published some incredibly impressive tablet sales data over the weekend.  From December to January, tablet ownership almost doubled.

While both the Nook Color and the Kindle Fire were included as tablets (not eReaders) and were hot this holiday season, the iPad is still by far the most popular tablet out there and likely the lion’s share of the 19 percent of American households which now own a tablet.  That translates to many iPads under the Christmas tree.

Tablet ownership increased for certain segments of the population more than others did…

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ChangeWave: Shoppers predominantly want Apple’s iPad or Amazon’s Kindle Fire for the holidays

ChangeWave Research in a new survey polled 3,043 consumers on consumer tablet demand for the holidays, including a close-up look at demand for the Amazon Kindle Fire vs. the Apple iPad. Overall, tablets are big this holidays as sales in the United States increase an estimated 130 percent.

Everybody wants a tablet, it seems. A total of 14 percent of respondents plan on buying a tablet in the next 90 days, an eight percentage points increase over an August ChangeWave survey and more than triple the level of a year ago. However, nowadays shoppers no longer have to pick between an iPad or an array of same-looking Android tablets because Amazon is now the second most-popular tablet brand (people clearly want an Amazon tablet).

According to ChangeWave:

The Amazon Kindle Fire is going to leapfrog the competition and become the number two product in the tablet market, as long as it can provide a quality user experience. But the Amazon surge may also contain a silver lining for Apple, by damaging the tablet market hopes of the remaining competitors in the field.

Nearly two-thirds of respondents (65 percent) plan on buying an iPad, or two out of three tablet buyers. People are loving their iPads and it shows in satisfaction ratings. A total of 74 percent of all iPad owners are Very Satisfied versus 49 percent for all other tablet manufacturers combined. More than one in five, or 22 percent, eye an Amazon tablet and just four percent plan on buying a Galaxy Tab from Samsung. Apple’s score is in line with iPad’s IDC-estimated 68 percent share of the tablet market. In addition, Canalys projected Apple will overtake Hewlett-Packard to become the #1 PC maker globally on the heels of iPad 3 release, although not everybody is down with counting iPad as a computer. More tidbits and charts after the break.

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Amazon to launch its iPad competitor on September 28th?

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If all of the rumors are true, Amazon has a 7-inch “media tablet” that runs a forked version of Android and will connect to all of Amazon’s services, including its Appstore, Movies, TV, Music and of course eBooks. It won’t be true multi-touch but the rumored price is half of the iPad’s (just like the screen) at $250.  Who is making this for Amazon?  Foxconn of course.

Yes, it sounds just like a Nook (which is getting an interesting update soon) with a better backend store.

via Verge Read more

YouGov survey shows rise of the two iPad household

We all know this is set to be an iOS Christmas — now it is interesting to discover that Apple’s iPad is so popular there’s an increasing wave of two or more iPad households, according to reputable research from YouGov.

Researchers found nearly a fifth (17%) of Apple iPad owners state that there is more than one tablet in their household, either owned by themselves or another family member. Read more

Changewave: Corporate Tablet adoption could double next quarter

Some interesting survey results from Changewave today: While the iPad is mopping up in the enterprise today (satisfaction levels above) , it looks like next quarter is going to be even more lucrative for Apple, who have 80% of the market already..

A 1st Quarter Explosion in Corporate Tablet Demand

While 7% of business respondents say their company currently provide employees with tablet devices, an astonishing 14% of businesses report their company will be buying Tablets in 1st Quarter 2011.

In other words, the total number of companies making use of tablet devices is set to double in just the next three months – an explosive surge in demand going forward.

This breaks down into the following usage categories… Read more