Apple takes Your Verse iPad campaign to new heights with mountaineering feature

mountain

Apple’s Your Verse advertising and marketing campaign for the iPad, depicting some of the inspiring ways in which people are using iPads to help with everything from ice hockey coaching to concussion treatment, has been expanded to include mountaineering.

Elevating the expedition is a new addition to the Your Verse microsite illustrating the ways in which mountaineers Adrian Ballinger and Emily Harrington use iPads to assist them with preparing for a climb, navigating the route and live-blogging their experiences and photographs …  Read more

Microsoft hits Apple’s iPad with another TV ad about multitasking

Microsoft is continuing its Windows 8 vs iPad TV commercial series by airing a new ad squarely focused on the multitasking capabilities in Windows 8 (via Tom Warren). On Windows 8 tablet devices, users can work in two apps side-by-side. Microsoft demonstrates this comparison in terms of work: agents communicating about baseball player prospects to their offices. Interestingly, MLB.com digital head said this earlier this year: “There’s no other [mobile platform]. It’s Apple and it’s Android.”

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