Drawbridge is a relatively new company which helps marketers track user data across multiple mobile devices like smartphones and tablets. He joined as COO to help expand the tracking technology to new areas like offering the ability for retailers to show the same online shopping cart to a single customer across multiple devices.
What’s interesting about this move is Crawford’s comments about Apple’s way of doing ads. Going back to those thoughts shared by Tim Cook about not being in the business of harvesting user data for profit, and looking at what Drawbridge does, it’s quite a startling contrast between the two.
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