Tim Cook interview March 26

Fortune has today named Tim Cook #1 on its list of the World’s 50 Greatest Leaders, publishing an extensive profile of the Apple CEO in which he reflects on the lessons he’s learned in the time he’s been running the company.

Taking over from Steve was not, he said, an easy transition, and he gained a new appreciation for the way that the co-founder had shielded him and the rest of the team from public criticism.

What I learned after Steve passed away, what I had known only at a theoretical level, an academic level maybe, was that he was an incredible heat shield for us, his executive team. None of us probably appreciated that enough […] but he really took any kind of spears that were thrown. He took the praise as well. But to be honest, the intensity was more than I would ever have expected.

Claims that Apple had lost its ability to innovate under Cook’s leadership were, he said, something he had to learn to block out …  expand full story

Tim Cook interview March 18

Fast Company has an extensive interview with Apple CEO Tim Cook, focusing on what has changed and what has stayed the same since he took over from Steve Jobs. The interview comes a day after FastCo published a sizeable excerpt from the book Becoming Steve Jobs, in which Cook criticized the portrayal of Jobs in Isaacson’s biography.

Cook said that while much has changed, the culture–the fundamental goal of the company–remained the same.

Steve felt that if Apple could do that—make great products and great tools for people—they in turn would do great things. He felt strongly that this would be his contribution to the world at large. We still very much believe that. That’s still the core of this company.

The company has never tried to be first to market, he said, but rather to “have the patience to get it right” …  expand full story

Tim Cook interview May 28, 2013

Tim Cook noted during his interview at the D11 conference tonight that “Apple has no religious issue porting an iOS app to Android,” but was careful to point out that they would only do so “if it made sense.”

When asked about Facebook’s Android home screen replacement and whether such access would ever be available to developers on Apple’s platform, Cook noted that there are plans to allow deeper access to iOS, but such changes will only be allowed if they don’t impact the customer’s experience. Kara Swisher specifically asked about the possibility of Chat Heads becoming part of iOS, but Cook was quick to shoot the idea down: expand full story


In the first videos from Tim Cook’s D11 interview tonight, the CEO discusses wearables and his view on Google Glass not having mainstream appeal, Android market share, and why Apple still only makes one iPhone. Cook also announced 13 million Apple TVs sold to date, hinted at game changing products in the pipeline, and confirmed a Jony Ive designed iOS 7 is on the way.

Head past the break for more video clips from the D11 conference tonight and over to our live blog for a recap of the entire Tim Cook interview.
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