Today’s the day: Apple is holding its “Spring Forward” event at the Yerba Buena Center for the Arts in San Francisco, California. This article contains the latest updates from the event in live blog style; all of our detailed individual stories from the event are now summarized at this link. The event officially began at 10 AM Pacific/ 1PM Eastern time, and our live coverage is below.
Apple is ensuring that its sub-contracted shuttle bus workers get a better deal, directly funding a 25% bump in their pay and requiring contractors to pay a higher hourly rate for split shifts–where drivers work both mornings and evenings but are kept hanging around without pay between the two … Read more
With next week’s Apple Watch event fast approaching, Apple has revealed its retail selling strategies to employees, including a focus on “three key features” and a plan to encourage Watch customers to upgrade or switch to new iPhones. According to selling guidelines provided by sources within Apple Retail, Apple believes that “many customers have already decided they want an Apple Watch,” and will use the Watch to “position the benefits” of purchasing a compatible iPhone model. Retail employees have been told to ask customers about their iPhone usage habits, their favorite feature in iOS 8, and if they use health and fitness software on their iPhone…
Apple told employees during a week at the flagship Berlin Apple Store in Germany that the company will increase its focus on product accessibility by putting executive Lisa Jackson in charge of the efforts, according to people in attendance. Asked by an Apple Store employee if the Apple Watch will include accessibility features, Cook reportedly replied:
Speaking at the Berlin flagship Apple Store last week, Apple CEO Tim Cook told employees that the Apple Watch will not be exclusive to the United States in April, according to employees in attendance. Specifically, Cook said that the Apple Watch will launch in Germany during the month of April. It’s possible that the Apple Watch will launch first in the United States in early April, with Germany and other countries following later in the month, but it definitely appears that the Watch’s rollout will be more aggressive than the first iPhone and iPad launches…
In an interview with the UK’s Telegraph newspaper, Tim Cook said that while people might see limited reasons to want an Apple Watch today, they will soon find lots of other uses for it. The interview took place during a London stop in Cook’s international tour.
This will be just like the iPhone: people wanted it and bought for a particular reason, perhaps for browsing, but then found out that they loved it for all sorts of other reasons.
One of those reasons, he said, would be to replace your car keyfob … Read more
Tim Cook’s international tour continues. After visiting BILD, Chancellor Angela Merkel and an Apple Store in Germany, and President Reuven Rivlin in Israel, he was photographed today in the Apple Store in London’s Covent Garden.
Apple CEO Tim Cook is continuing his international tour this week with a stop in Israel, The Marker reports. The publication reports that Cook arrived in Israel today and has since met with President Reuven Rivlin (seen above) at his home in Jerusalem; Cook is also expected to meet with former President Shimon Peres during the trip. Alongside Cook for the trip, notably, is Johny Srugi, Apple’s Vice President of Hardware Technologies, a graduate of Technion, Israel’s Institute of Technology…
French site iGen is reporting that Tim Cook told an employee in the Kurfürstendamm Apple Store in Berlin that he wears his Apple Watch all the time–”even in the shower.” While Apple has previously mentioned water-resistance, and stated that the S1 innards are “completely encapsulated in resin,” this is the first time we’ve had a specific indication on what that means in practice.
It seems Tim Cook had more on his schedule than a meeting with BILD during his visit to Berlin yesterday: the newspaper reports that he also met with German Chancellor Angela Merkel. Cook told BILD that they discussed security, net neutrality, environmental protection and education–but the key topic appears to have been data privacy.
Cook said that he could well understand Germany’s strong stance on data privacy, stating that Germans “have the same views on privacy as I do” … Read more
As Tim Cook honors what would have been Steve Jobs’ 60th birthday, the Apple CEO has been spotted in Berlin, Germany. Specifically, Cook has made an appearance at the newsroom of BILD (Bild-Zeitung), the famous German newspaper, alongside the publication’s editors-in-chief Kai Diekmann and Julian Reichelt. Read more
Welcome to the second installment of the revamped Happy Hour podcast. Today we’re talking all about cars. Apple cars. Do they exist? Well, that’s anyone’s guess at this point, but there are a lot of details that line up for this to become a possibility. The Happy Hour podcast is available for download on iTunes and through our dedicated RSS feed…