Apple and U2 reportedly working on ‘secret project’ to bolster music sales

u2

According to TIME, U2’s partnership with Apple goes far beyond a free album in your iTunes library, much to the chagrin of some users. The group is reportedly working with Apple on a ‘secret project’ to rejuvenate digital music scales.

Details, however, are thin on the ground. Bono is quoted as saying he is developing a new music format that will somehow inspire consumers to buy complete albums once more. Without more information, it’s impossible to tell whether this is a silly pipe dream or an actual possibility. In the age of streaming music, the sales potential for individually bought songs is waning.

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Tim Cook reiterates commitment to user privacy and security in letter on Apple website, launches new security page

 

tim-cook-bloomberg-cover-01

As reported by the Wall Street Journal, Apple CEO Tim Cook has published a letter (below) on the company’s website expressing his commitment to the privacy and security of iOS and Mac users. Cook says that he will now issue annual updates on how user data is being handled, and the company will become even more transparent how its data collection tactics.

The executive also reiterated previous claims that neither he nor any part of the company has collaborated with governments to provide access to user information, noting again that Apple does not read users’ email, iMessages, and other communications. He also pointed out that there is no “profile” being created about user browsing habits or other data points that often interest advertisers.

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Part two of Charlie Rose’s Tim Cook interview now available to stream in full

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Following the publishing of the first half of the interview, and several subsequent clips, part two Charlie Rose’s full interview with Tim Cook is now available to watch – in full – on Hulu (below) and Charlie Roses’s website. In the interview, Cook discusses a wide variety of topics, ranging from privacy, to U2, and “what comes after the internet.”

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Tim Cook talks privacy in part two of Charlie Rose interview

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The first clip of part two of Tim Cook’s interview with Charlie Rose has posted tonight with a segment on Apple and privacy. In the interview, Cook discussed the privacy of user data using Apple services as Apple has mentioned in the past.

We’re not reading your email, we’re not reading your iMessages. If the government laid a subpoena on us to get your iMessages, we can’t provide it. It’s encrypted and we don’t have the key.

Cook also discussed how Apple’s approach to Apple Pay, its new mobile payment system, emphasizing that Apple is in the business of selling iPhones, not user information like other companies. Cook commented strongly that he is “offended” by the practices of some other companies. The shot at Google, which Cook stated is his idea of Apple’s competition in the part one with Charlie Rose, was mentioned similarly during last week’s iPhone event. Cook also discussed earlier privacy issues involving “server backdoors” and Edward Snowden. You can view the new clip below…

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Part one of Charlie Rose’s full interview with Tim Cook now available online

tim cook death stare

The first half of the Tim Cook interview with Charlie Rose is now available to watch — in full — on the CharlieRose.com website. Cook discusses the thinking behind the Watch, purchasing Beats, partnering with IBM, how he and Steve Jobs discussed Cook becoming CEO and much more. Bitesize highlights were posted a few days ago. The video is embedded below, although may not be available to view in all countries.

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Tim Cook appears on Charlie Rose, talks Steve Jobs, Beats, and Apple TV

Tim Cook appeared on Charlie Rose in a multi-part interview, the first of which airs today. In three clips released by the show, Cook discusses Steve Jobs’s continuing inspiration at at Apple, the Beats Electronics acquisition, and the Apple TV, the company’s “hobby device” turned full product category.

The second half of the interview will air on Monday night. You can see the other two clips below:

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Jony Ive discusses Apple Watch design in new ABC News interview clip

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Earlier this week, ABC News teased an exclusive look at Apple’s newly-revealed product lineup. Today, the network put the first clip from that segment online, giving viewers a peek at an interiew with Tim Cook conducted right after the press event. Now ABC anchor David Muir has posted another clip, this time featuring Apple’s design chief Jony Ive.

In the clip, Ive notes that the entire Apple Watch project has been in development for about three years and discusses the “millions” of possible band, face, and casing combinations that make up the full family of wearables.

You can view the two-minute video below. The full interview aired earlier this evening, but is not yet available online.

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ABC News goes one-on-one with Tim Cook to talk Apple Watch and Steve Jobs

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Yesterday ABC News teased an exclusive interview with Apple CEO Tim Cook, and following today’s keynote address we got a chance to see ABC’s David Muir talk to the executive about the new Apple Watch, which Cook notes in the clip was only started after Steve Jobs passed away in 2011.

Cook notes that he thinks Jobs would have been “incredibly proud” of the company’s work and its first foray into the new wearables product category.

You can see the clip below.

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Tim Cook’s memo to employees: I am ‘excited’ about ‘this new chapter in Apple’s story’

cook

Tim Cook sent a memo to Apple employees praising them for the work that was put into the new products announced during today’s media event and expressing his excitement for what he calls “this new chapter in Apple’s story.”

Earlier today Apple unveiled its newest line of products, including two new iPhones and the Apple Watch, the company’s first entry into the wearable market.

You can read the full letter from Cook below:

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News Hub and Live Blog: Apple’s ‘wish we could say more’ iPhone, mobile payments and wearables event

Seth Weintraub | 11:58 ..and we’re done I think. Go read all of the posts on 9to5mac.com

Seth Weintraub | 11:58 Running U2 ad looks like 10 year old iPod ads

Seth Weintraub | 11:57 9to5-image 2014-09-09 at 2.56.28 PM

Seth Weintraub | 11:46 U2 is going on. They are putting their album on the iPhone 6

Seth Weintraub | 11:46 9to5-image 2014-09-09 at 2.45.05 PM

Seth Weintraub | 11:45 Now talking Music

Talking about iTunes 

Seth Weintraub | 11:44 Wrap up

9to5-image 2014-09-09 at 2.44.12 PM

Seth Weintraub | 11:43 Apple Watch will be available in early 2015 starting at $349

9to5-image 2014-09-09 at 2.41.38 PM

Seth Weintraub | 11:41 magsafe induction charging

9to5-image 2014-09-09 at 2.41.15 PM

Seth Weintraub | 11:40 3 different editions. Works with iPhone 5/c/s or iPhone 6

Seth Weintraub | 11:40 Apple Watch, Apple Watch Sport, AppleWatch Edition

Seth Weintraub | 11:40 can control Apple TV, walkie talkie, 

Seth Weintraub | 11:38 9to5-image 2014-09-09 at 2.37.25 PM

Seth Weintraub | 11:36 Jay Blahnick talking about all of the fitness features

Seth Weintraub | 11:34 Fitness App monitors activity

Workout App allows you to set specific goals

Seth Weintraub | 11:34 Talking Fitness now

Seth Weintraub | 11:32 Pinteresting and city Mapper. BMW Charge level 

Seth Weintraub | 11:32 American Airline 1 tap, Starwood Hotels (creating a key).

Seth Weintraub | 11:31 Twitter and Facebook are making apps as Mark reported

Seth Weintraub | 11:31 3rd party apps for iWatch. 

Notifications from apps.

Watchkit for Glances and notifications

Seth Weintraub | 11:29 This tap communication this is going to change the world.

Seth Weintraub | 11:27 Interesting maps interface on Apple Watch

Seth Weintraub | 11:26 Lots of updates since iPod Nano :P

Seth Weintraub | 11:25 I’m really like the polish of these watch apps and glances

Seth Weintraub | 11:21 Glances is interface for Watch for little bits of info

Seth Weintraub | 11:20 9to5-image 2014-09-09 at 2.18.46 PM 9to5-image 2014-09-09 at 2.17.17 PM

Seth Weintraub | 11:18 Kevin Lynch (former Adobe Exec) is demoing Apple Watch

Seth Weintraub | 11:17 9to5-image 2014-09-09 at 2.16.08 PM

Seth Weintraub | 11:16 Real Gold

9to5-image 2014-09-09 at 2.15.37 PM

Seth Weintraub | 11:14 2 size Apple Watches

9to5-image 2014-09-09 at 2.14.24 PM

Seth Weintraub | 11:14 Magnetic leather and lots of other watch options

9to5-image 2014-09-09 at 2.13.27 PM

Seth Weintraub | 11:12 lots of watch faces and personalization options

Seth Weintraub | 11:11 Magsafe induction charger

Seth Weintraub | 11:11 4 sensors in the back

9to5-image 2014-09-09 at 2.10.55 PM

Seth Weintraub | 11:09 9to5-image 2014-09-09 at 2.08.43 PM

Amazing

Seth Weintraub | 11:08 Share heartbeat with other people

Seth Weintraub | 11:08 Ive narrating. Whole different UI

Seth Weintraub | 11:07 9to5-image 2014-09-09 at 2.06.54 PM 9to5-image 2014-09-09 at 2.06.32 PM 9to5-image 2014-09-09 at 2.07.39 PM

Seth Weintraub | 11:06 Jony Ive narrating Apple Watch Story

9to5-image 2014-09-09 at 2.05.45 PM 9to5-image 2014-09-09 at 2.04.21 PM

Seth Weintraub | 11:04 9to5-image 2014-09-09 at 2.04.21 PM

Seth Weintraub | 11:04 MultiTouch allows people to interact with technology

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Seth Weintraub | 11:02 9to5-image 2014-09-09 at 2.01.43 PM 9to5-image 2014-09-09 at 2.01.57 PM

Seth Weintraub | 11:01 Apple Watch is the most personal device Apple has ever created. 

Seth Weintraub | 11:00 Apple Watch

Seth Weintraub | 10:59 9to5-image 2014-09-09 at 1.59.25 PM

Seth Weintraub | 10:57 Oh damn

tim Cook Dropped it

9to5-image 2014-09-09 at 1.56.34 PM

Seth Weintraub | 10:56 9to5-image 2014-09-09 at 1.55.45 PM

Apple Pay: October in US

Seth Weintraub | 10:55 Integrated into Target Appor Groupon or Uber 

Seth Weintraub | 10:54 9to5-image 2014-09-09 at 1.54.06 PM

Seth Weintraub | 10:54 Lot of locations will take Apple Pay

9to5-image 2014-09-09 at 1.53.35 PM

Seth Weintraub | 10:53 Apple Pay

9to5-image 2014-09-09 at 1.51.44 PM 9to5-image 2014-09-09 at 1.52.15 PM 9to5-image 2014-09-09 at 1.52.41 PM 9to5-image 2014-09-09 at 1.52.37 PM 9to5-image 2014-09-09 at 1.52.31 PM 9to5-image 2014-09-09 at 1.52.26 PM

Seth Weintraub | 10:51 Apple doesn’t know what you buy

Seth Weintraub | 10:51 No need to cancel Credit cards if iPhone gets lost

Seth Weintraub | 10:51 Device only – no iCloud syncing

Seth Weintraub | 10:50 Use iSight Camera to add new card. Add to passbook

Seth Weintraub | 10:49 Passbook will be the wallet

Seth Weintraub | 10:49 NFC Radio in 6 and 6Plus with touch ID.

Seth Weintraub | 10:48 Apple demonstrates NFC payment/ Brings up Eddie Cue

Seth Weintraub | 10:48 9to5-image 2014-09-09 at 1.47.55 PM

Seth Weintraub | 10:47 Apple loves these types of problem. This is what Apple does best

Apple Pay

Seth Weintraub | 10:46 Apple talking security non-ironically

Seth Weintraub | 10:46 Credit card/magnetic stripe interface

Seth Weintraub | 10:45 9to5-image 2014-09-09 at 1.45.10 PM 9to5-image 2014-09-09 at 1.44.53 PM

Seth Weintraub | 10:44 Wallet!

Seth Weintraub | 10:43 Bigger than Bigger

9to5-image 2014-09-09 at 1.42.37 PM

Seth Weintraub | 10:42 Tim Cook back up: How it makes you feel!

Seth Weintraub | 10:42 That’s all for iPhone 6/+

Seth Weintraub | 10:41 Prices:

9to5-image 2014-09-09 at 1.40.39 PM

Seth Weintraub | 10:40 New Silicone Cases and LEather cases including Product Red

9to5-image 2014-09-09 at 1.39.06 PM

Seth Weintraub | 10:39 New Gyroscope in camera

9to5-image 2014-09-09 at 1.38.02 PM

Seth Weintraub | 10:36 9to5-image 2014-09-09 at 1.35.56 PM

Seth Weintraub | 10:35 Ugh

Seth Weintraub | 10:34 Schiller: iPhone has become the world’s most popular video recorder. 9to5-image 2014-09-09 at 1.34.15 PM

Seth Weintraub | 10:32 Boom

Seth Weintraub | 10:31

iPhone 6 has an 8MP iSight camera, 1.5µ pixels, ƒ/2.2 aperture. And an all-new sensor.

9to5-image 2014-09-09 at 1.31.06 PM

Seth Weintraub | 10:30 Sounds like Fast Autofocus, Tone mapping, noise reduction, 

Seth Weintraub | 10:29 Focus Pixels Camera

Seth Weintraub | 10:29 New Cameras!

Seth Weintraub | 10:28 802.11AC and Wifi calling and VoLTE9to5-image 2014-09-09 at 1.27.49 PM 9to5-image 2014-09-09 at 1.27.31 PM

Apple Invents calling over Wifi

Seth Weintraub | 10:26 it measures elevation (Barometer)

Seth Weintraub | 10:26 THE NEW M8 CAN TELL THE DIFFERENCE BETWEEN CYCLING AND RUNNING

Seth Weintraub | 10:25 BATTERY FTW

9to5-image 2014-09-09 at 1.24.43 PM

Seth Weintraub | 10:24 Double Touch moves whole screen down for reachability”

Seth Weintraub | 10:22 Apps/Websites not updated to new iPhones “just work”

Seth Weintraub | 10:22 9to5-image 2014-09-09 at 1.21.30 PM

Seth Weintraub | 10:21 Boom!

Seth Weintraub | 10:21 9to5-image 2014-09-09 at 1.20.26 PM

FAST. YIIIISSSSSS

Seth Weintraub | 10:19 9to5-image 2014-09-09 at 1.18.46 PMseems fast?

Seth Weintraub | 10:18 2B Transistors on a 20nm process. 13% smaller than A7

Seth Weintraub | 10:18 25% faster CPU

Seth Weintraub | 10:17 Developers can customize apps for the larger screen

Seth Weintraub | 10:16 “easy to use one-handed

Seth Weintraub | 10:16 Sleep/Wake is pushed to right side (all as expected)

Seth Weintraub | 10:16 Sideswipe gestures for new phones

Seth Weintraub | 10:15 9to5-image 2014-09-09 at 1.14.34 PM 9to5-image 2014-09-09 at 1.14.13 PM 9to5-image 2014-09-09 at 1.14.05 PM6 plus has new horizontal display

Seth Weintraub | 10:13 9to5-image 2014-09-09 at 1.12.54 PM 9to5-image 2014-09-09 at 1.13.11 PM

Seth Weintraub | 10:12 1080P display in Plus

9to5-image 2014-09-09 at 1.12.12 PM

Seth Weintraub | 10:12 9to5-image 2014-09-09 at 1.11.54 PM 9to5-image 2014-09-09 at 1.11.42 PM

Seth Weintraub | 10:11 Pshiller:

9to5-image 2014-09-09 at 1.10.51 PM 9to5-image 2014-09-09 at 1.11.10 PM

Seth Weintraub | 10:09 iPhone 6 and iPhone 6 plus

Seth Weintraub | 10:09 9to5-image 2014-09-09 at 1.08.27 PM

Seth Weintraub | 10:08 9to5-image 2014-09-09 at 1.07.46 PM

Seth Weintraub | 10:07

“Today, we are launching the biggest advancement in the history of iPhone.”

Seth Weintraub | 10:07 more importantly, #1 loved phone in the world

Seth Weintraub | 10:07 #1 smartphone in the world

Seth Weintraub | 10:06 Starting with iPhone

Seth Weintraub | 10:06 (Last Apple event at Flint Center was iMac launch in the late 90s

Seth Weintraub | 10:06 Hello again says Tim cook with a Bondi Blue iMac in the background

Seth Weintraub | 10:04 This video stream is a mess for me (Safari)

Seth Weintraub | 10:04 9to5-image 2014-09-09 at 1.03.40 PM

Seth Weintraub | 10:02 (unless you’ve got the Truck)

Seth Weintraub | 10:01 It is showtime!

Seth Weintraub | 9:53 Might just be Electric President

Seth Weintraub | 9:51 10 minutes!

Seth Weintraub | 9:50 This music isn’t great unless that CD is skipping

Seth Weintraub | 9:48 9to5-image 2014-09-09 at 12.47.30 PM

Seth Weintraub | 9:46 Video is now live!

Seth Weintraub | 9:44 In the house

Seth Weintraub | 9:43 T Minus 20

Seth Weintraub | 9:39 Not going to lie. Not sure who this is

Seth Weintraub | 9:37 Apple making your typo famous? Priceless

Seth Weintraub | 9:30 Dis is nuts

Seth Weintraub | 9:26 BTW Windows users, we’ve got you covered for the live stream

Seth Weintraub | 9:19 Fashion

Seth Weintraub | 9:10 No doubt? V

Mark Gurman | 9:08 Dre will be there

Seth Weintraub | 9:06 Are those presenter clothes for the fitness expert?

Seth Weintraub | 9:04

Are you getting it?—
Seth Weintraub (@llsethj) September 09, 2014

Mark Gurman | 9:02 Health.

Mark Gurman | 8:59 Maybe they’ll be time lapsing the covers coming off of the major structure 

https://twitter.com/Tim_Stevens/status/509370121148960770/photo/1

Seth Weintraub | 8:59 Help

Seth Weintraub | 8:52 Sage advice:

Mark Gurman | 8:42 Craig on scene

Mark Gurman | 8:40 Apple’s doing their own blog 

LOL

Seth Weintraub | 8:34 He needs coffee? 

Seth Weintraub | 8:27 wat. Apple is liveblogging themselves? Yisssssss. I can go back to sleep

Mark Gurman | 8:19 Nice scoop

Mark Gurman | 8:18 Who invited this guy?

Mark Gurman | 8:18 Some TMI from Engadget:

Mark Gurman | 8:17 Steve Kovach sharing some great photos of the breakfast scene. 

Seth Weintraub | 8:15 We’re now 2 hours from liftoff

Screenshot 2014-09-09 11.06.04

It’s September 9th, and you know what that means: Apple’s biggest event in several years is happening today. We’re expecting Apple CEO Tim Cook and his team of executives to discuss two new and larger iPhone models, a mobile payments system, and of course, a fashion/health/fitness-centric wearable device. We’ll be following along and providing articles with the latest news throughout the day. This News Hub will embed the latest action from the ground at the Flint Center in Cupertino and provide an easy access view of the latest news articles. You can also follow us on Twitter at @9to5Mac for quick updates as they break, and all our updates below:

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Seeing Through the Illusion: Understanding Apple’s Mastery of the Media

Cotton:Cook

Apple CEO Tim Cook with former VP of Worldwide Communications Katie Cotton

“Beautifully, unapologetically plastic.”

“Feature for feature, it’s identical to iPad Air in every way.”

“Just avoid holding it in that way.”

Apple’s public relations (PR) department is probably the best in the world — certainly more impressive at shaping and controlling the discussion of its products than any other technology company. Before customers get their first chance to see or touch a new Apple product, the company has carefully orchestrated almost every one of its public appearances: controlled leaks and advance briefings for favored writers, an invite-only media debut, and a special early review process for a group of pre-screened, known-positive writers. Nothing is left to chance, and in the rare case where Apple doesn’t control the initial message, it remedies that by using proxies to deliver carefully crafted, off-the-record responses.

Except for a few big exceptions, such as the memorably off-pitch quotes above, Apple’s “tell them what to believe” PR strategy has worked incredibly well for years. But it has also created tensions between the company and the people who cover it, as well as within Apple itself. The company’s long-time head of PR, Katie Cotton, left the company earlier this year as CEO Tim Cook openly sought to make a major change in the way Apple interacted with the press and its customers. As the hunt for Cotton’s replacement is still in progress, and the depth of Apple’s commitment to change remains unclear, we look today at the techniques Apple has used to quietly manipulate its coverage over the years.

You can navigate between the chapters, below:

- Part 1) Apple Events and Shredded White Booklets

- Part 2) Introducing the Teams: How PR Is Organized at 3 Infinite Loop

- Part 3) Strategies: The “Art of Deep Background” and Controlling the Press

- Part 4) The Departure of a “Tyrant”

- Part 5) Two Heads In Place Of One

- Part 6) Controversies: From Maps to Beats to Haunted Empires

- Part 7) Product Reviews, Briefings, & Reviewer’s Guides

- Part 8) Steve Jobs and the Process Behind Press Releases

- Part 9) A Friendlier, More Transparent Future?

Two months in the making, this article is the product of over a dozen interviews with journalists, bloggers, and PR professionals, including many who have worked at Apple.

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Tim Cook pays a visit to VA hospital in Palo Alto where doctors use iPads to treat veterans

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Tim Cook took some time to visit a VA hospital in Palo Alto today, accompanied by Rep. Anna Eshoo of the CA-18 congressional district, according to a photo the executive tweeted. The Palo Alto VA hospital is one of many medical facilities around the country using Apple’s iPads to help treat members of the U.S. armed forces.

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