T-Mobile offering up to $50 off all iPhone models starting tomorrow

T-Mobile-Logo

As noted by the folks over at TmoNews, the magenta-branded un-carrier will be offering a discount of up to $50 on all iPhones starting tomorrow. An internal memo leaked from the company indicates that not every model will get the full $50 drop, but at least a few will. The cut comes off of the “device-only price,” or the full price of the phone. Subsidized models won’t be affected, it seems.

This discount is just the latest blow in the ongoing war between U.S. mobile carriers. Sprint recently announced all-new family and individual plans in an attempt to compete with more capable networks like AT&T and Verizon, while scrappy underdog T-Mobile continues its campaign against the norms established by its competition.

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T-Mobile announces ‘Test Drive,’ offers free iPhone 5s for week-long network trial

Screen Shot 2014-06-18 at 9.17.56 PM

T-Mobile announced today that it has partnered with Apple to rent customers a brand-new iPhone 5s (“or whatever is the latest and great iPhone”) to test out the company’s network for one week as part of its “Uncarrier 5.0″ event. The offer is part of the “un-carrier’s” new “Test Drive” program that attempts to lure away subscribers on competing networks. The program starts on June 23rd.

Users can sign up on T-Mobile’s website and will receive an iPhone 5s to use for one week on the T-Mobile wireless network. After the trial period ends, customers can drop the phone off at a T-Mobile store. The entire process costs nothing.

The company hopes that this will eliminate buyer’s remorse and give people a chance to see how well the network will work for them on a daily basis. The full press release is below:

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T-Mobile: iPhone is too expensive for us, but here are 10 more markets where it can use our speedy 4G

T-Mobile is hemorrhaging customers, as it reported nearly a half million lost customers during its Q3 2012 earnings call, and a T-Mobile executive recently attributed the carrier’s struggle to its refusal to carry Apple’s iPhone.

Jim Alling

“Make no mistake about it: We would love to carry the iPhone. However, we want the economies to be right for us,” said T-Mobile COO Jim Alling, who, according to Fierce Mobile, spoke candidly during a discussion at the Morgan Stanley Twelfth-Annual Technology, Media, and Telecoms Conference in Barcelona, Spain:

“Alling said T-Mobile would not want to sign a deal similar to one a competitor recently signed with Apple. That was likely a veiled reference to Sprint Nextel, which began carrying the iPhone in late 2011 under a four-year, $15.5 billion deal with Apple. The device has substantially driven up Sprint’s device subsidy cost, and the operator has said its iPhone business will not turn a profit until 2015. [...] Alling acknowledged that not carrying the iPhone has been detrimental to T-Mobile, saying, ‘We recognize that it has been a point of churn for us.'”

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