trade-in ▪ March 18

Apple will introduce several major initiatives to ready its retail stores for the Apple Watch’s launch in April, according to sources briefed on the upcoming changes. Starting on April 10th, Apple will allocate 15 minutes per customer for in-store try-on appointments, using 10 or more try-on stations to manage what’s expected to be a steady flow of customers interested in having hands-on time with the Watch. While customers will not necessarily be required to have an appointment, they will be time-limited and guided during the hands-on experience. Additionally, they will be given the opportunity to place a reservation at the time of try-on for a particular model, and make a follow-up appointment to pick the watch up during the April 24th launch date. Stores will also have launch day stock for walk-in appointments.

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trade-in ▪ March 16

iPhone 6 in Apple Store – Reuters

In a move to boost iPhone sales, Apple will soon introduce a new recycling and trade-in program that will accept non-Apple smartphones, notably including Android and BlackBerry devices, in exchange for gift cards to be used toward the purchase of new iPhones. In continuing to court Android switchers, Apple will use a similar system to the one it uses to repurchase iPhones, whereby Apple Retail Store employees determine trade-in values for devices by considering their cosmetic and functional condition, according to multiple sources…

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trade-in ▪ January 23

Just one day after T-Mobile unveiled its Smartphone Equality program letting loyal customers avoid credit checks, Sprint has announced a new promotion specifically targeting T-Mobile customers with an offer to make switching carriers easier. Sprint’s latest buyback and trade-in offer joins the carrier’s existing ‘Cut Your Bill in Half’ promo which encourages AT&T and Verizon customers to switch; T-Mobile was notably missing from that offer. Here’s how Sprint details the new promotion for T-Mobile customers: expand full story

trade-in ▪ November 24, 2014

trade-in ▪ October 30, 2014

Gazelle certified

Gazelle has long been a popular choice for conveniently turning a used iPhone or iPad into cash, and today the electronics trade-in service announced its own certified pre-owned store for buying “gently used devices” at a discounted price. While the pre-owned store lists categories including iPhone, cell phones, iPads, and tablets, Gazelle inventory is currently limited to pre-owned Apple devices including iPhone 4 and up, iPad 2 and up, and iPad mini. expand full story

trade-in ▪ September 26, 2014

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