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Apple premieres another new iPhone ad, this time focusing on iOS 8’s voice message feature

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Following the release of two new iPhone ads earlier this week, Apple has put out yet another commercial for the iPhone 6. Like the others, “Voice Text” features Tonight Show host Jimmy Fallon and pop star Justin Timberlake discussing the newest features on Apple’s smartphone.

In this ad, Fallon and Timberlake demonstrate the many uses for the new voice messaging feature included in iOS 8, such as including sarcasm or difficult-to-spell words in a reply. You can check out the full ad below:


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Ratings show TV audiences still prefer TBWA Apple ads to in-house commercials

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Image via Bloomberg

Image via Bloomberg

Bloomberg has published an interesting look at audience responses to Apple’s recent in-house advertising efforts compared to ads produced by the company’s long-time agency partner TBWA Media Arts Lab. As you can see from the graph above, Apple’s two most popular recent ads were both outsourced, though the in-house “Chicken Fat” (or “Strength,” as Apple called it) manages to come in at a close third. The data doesn’t include the company’s latest ad, “Parenthood…”


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Blizzard posts Diablo III ‘Evil is Back’ TV spot

[youtube=http://www.youtube.com/watch?feature=player_embedded&v=K-ZA7NLSRhg]

Blizzard recently wrapped up a Diablo III open beta weekend to stress test the game’s servers, and today they are once again building anticipation for the upcoming title with a new TV spot. Diablo III is headed to Macs next month on May 15, and preorders are already open here.

The Lord of Terror has begun his demonic crusade to shackle YouTube viewers into unholy slavery. Watch our new TV spot now, and prepare for your journey into the depths of Sanctuary on 05.15.12.