It’s been years since we first heard that Steve Jobs had “cracked” TV, but we haven’t seen much progress on that front outside of a few updates to the Apple TV set-top box. Recode reports today, however, that Apple is now in talks to launch its own web-based TV service.
The service is not expected to be a full offering of current television programming, but rather a package of select shows offered as part of a subscription. The content would be distributed over the web. A prototype of the service is apparently already running inside Cupertino and has been shown off to a few industry insiders.