According to a new report from BuzzFeed News, Apple is currently planning to unveil its refreshed Apple TV in September. The company had originally planned to unveil the device at WWDC this summer, but scrapped it from the event at the last minute. A September unveil has seemingly been expected since the announcement was pulled from WWDC.
TV July 30, 2015
TV May 18, 2015
Earlier today, investor Carl Icahn published an open letter to Apple CEO Tim Cook in which he predicted that Apple would enter the television market with 55-inch and 65-inch UHD TVs. This evening, however, The Wall Street Journal reports that Apple currently has no plans to enter the highly competitive TV market.
TV May 5, 2015
TV April 24, 2015
In coordination with the Watch’s worldwide release, Apple has ramped its marketing campaign further with three new ads that are airing starting today. The ads titled ‘Rise’, ‘Up’ and ‘Us’ focus on everyday activities being enhanced by the Watch. Unlike some of Apple’s product-focused marketing, this is more in the style of iPad commercials.
The ‘Rise’ ad focuses on morning activities, such as using the Watch to wake you up or answer text messages in the breakfast queue. ‘Up’ is focused on the Workout and Activity apps, highlighting the ‘Stand’ notifications and related fitness features. ‘Us’ focuses on communication highlighting Digital Touch sketch, tap and heartbeat sharing features as well as the controversial animated emoji.
All three videos are embedded after the break …
TV April 8, 2015
Reports regarding an Apple web-based TV service began to circulate in February of this year, with more details emerging last month. A new report from The Street now claims that Apple and Disney are currently in talks over what specific Disney-owned channels will be available on the service. It’s worth noting that Disney CEO Bob Iger is also on Apple’s Board.
TV April 6, 2015
The Apple TV set-top box hardware is expected to be updated this summer after 3 years since the last real refresh and a recent price drop from $99 to $69. While the last Apple TV upgrade boosted video output from 720p to 1080p, the rumored Apple TV 4 is not believed to support ultra high definition 4K video output featured on newer TV sets. Here’s why that’s no surprise and what I think it could mean for an actual Apple TV set: