iTunes Festival channel shows up on Apple TV ahead of SXSW concerts

photo 2

Ahead of this upcoming week’s iTunes Festival concert series at SXSW, Apple has added an iTunes Festival channel to the Apple TV so that users can live stream the concert’s content. Late last week, Apple released an updated version of the iTunes Festival application for the iPhone, iPad, and iPod touch. The Apple TV application is similar in style to the iOS app, and it includes a colorful logo…

Read more

Apple bringing iTunes Festival to the US for the first time at SXSW, for five nights in March

Image via The Loop

Apple has announced that it is bringing the iTunes Festival to the United States for the first time, after being a UK-only event since it began in 2007. The festival will be held at SXSW from March 11th to March 15th, at the Moody Theater.

The show will feature chart-topping acts from Coldplay, Imagine Dragons, Pitbull and ZEDD with more announcements to follow. Just like the UK event, anyone can stream the event for free from their iOS devices, Macs as well as Apple TV.

In the press release, Cue said that the event is a way of sharing Apple’s love of music with customers.

Read more