US January 15

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Apple’s strong position on privacy and encryption has been at odds with the United States government’s pressure to step up its national security efforts in the wake of recent terrorist attacks across the globe. In short, iPhones are encrypted to protect customer data from prying eyes, and law enforcement agencies believe that gives criminals a safe haven for communication that can’t be traced.

The Obama administration including the former and current attorney general and FBI director have strongly voiced opposition to Apple’s position, and Tim Cook reportedly pressed the White House to back strong encryption as recently as this week. So it’s no surprise that Tim Cook and Apple came up at the end of last night’s Republican presidential debate hosted by the Fox Business channel where at least one candidate was asked to address his position on the subject.

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US July 27, 2015

US April 24, 2015

In coordination with the Watch’s worldwide release, Apple has ramped its marketing campaign further with three new ads that are airing starting today. The ads titled ‘Rise’, ‘Up’ and ‘Us’ focus on everyday activities being enhanced by the Watch. Unlike some of Apple’s product-focused marketing, this is more in the style of iPad commercials.

The ‘Rise’ ad focuses on morning activities, such as using the Watch to wake you up or answer text messages in the breakfast queue. ‘Up’ is focused on the Workout and Activity apps, highlighting the ‘Stand’ notifications and related fitness features. ‘Us’ focuses on communication highlighting Digital Touch sketch, tap and heartbeat sharing features as well as the controversial animated emoji.

All three videos are embedded after the break …

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US July 16, 2014

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