Facebook launches updated Instagram w/ 15 sec video clips, custom filters & cinematic stabilization

Today, live from Facebook’s press event, the company just announced that its bringing video to Instagram with a brand new set of features. In what appears to be direct competition for Twitter’s rapidly growing Vine video sharing app, Instagram will soon allow users to share similar short video clips. On stage, Instagram demoed an updated iOS app that now includes a button for video capture that will allow users to create 3-15 second long videos using multiple clips.

It also announced that it has partnered with an artist to create 13 brand new custom filters specifically for video and a handful of leading experts to integrate “mind blowing” cinematic video stabilization features (something that isn’t too great in a lot of other apps).

So what does this mean for your content? Nothing’s different from photos. We’re still committed to making sure you have control over all of your content. Only the people who you let see your photos will be able to see your videos. And as with photos, you own your videos.

As for where videos will appear, like photos, Instagram says “your video will appear on your profile and in feed. If your visibility is set to private, only your approved followers can see videos or photos you share.”

The video feature will also be available on the web, allowing users to view Instagram videos in any browser without having to use the apps. Read more