Mophie unveils new charging dock for Apple Watch, launching April 24 for $60

Mophie today has revealed its own dock for the Apple Watch. The dock is made with a durable aluminum construction and features leather accents around the base. At the top of the stand is a hole for Apple’s magnetic charger for the Apple Watch. The stand is designed with the charging cable in mind, which Mophie says makes for a clean and clutter free appearance.

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The best protective covers, cases, & bags for Apple Watch

Now that you’ve ordered an Apple Watch or two, you’ll want to start pre-ordering any accessories that you want to have by the time your watch arrives. Most of the products on this list of protective covers, cases, and bags are shipping around the same time as the Apple Watch — sometime between April 24th and June — but many can be preordered today for delivery in the coming weeks. Read more

Workflow bringing over 200 automated actions to your Apple Watch

Workflow for iOS was initially released back in December with a plethora of capabilities thanks to iOS 8. Now, the app has been updated to version 1.2 with support for Apple Watch. Workflow, similar to Automator on OS X, allows users to create more than 200 automated actions with a mix and match interface on the iPad and iPhone. With Apple Watch, users will be able to view and download workflows designed for Apple Watch instantly from their wrist.

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Apple Watch hands-on and first impressions (Video)

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Apple Watch is finally available to preorder, but if you missed the mark at 12:01 a.m. you might be waiting quite a while to get your hands on one. Luckily, Apple is providing try-on appointments that will allow you to get a taste of the experience and feel one out for yourself. Recently, we took that opportunity to get our hands on a few and offer some initial impressions on the hardware and software…

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Apple Watch allows chronically late users to fool themselves with manually adjusted time

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When unveiling the Apple Watch, Apple heavily touted the fact that the device is an incredibly precise timekeeper. As the Watch has rolled out to retail stores we’ve slowly been finding a few features buried within Settings, including one that relates to the accuracy of the time. In Watch OS, Apple has included the ability to manually adjust the time displayed on the watch face of your device.

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Apple begins Apple Watch pre-orders & 12-inch MacBook sales, supplies limited

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Update: Shipment dates are all over the place for the Apple Watch. Many models are already showing delivery dates in June, while the Edition shows an August arrival date. Some 12-inch MacBook models still ship in 1-3 business days.

As expected, the highly anticipated Apple Watch is now available for pre-order through Apple’s online store. Likewise, the new 12-inch MacBook is now available for purchase through the online store. Pre-orders of the Apple Watch and sales of the MacBook are also live in the Apple Store app on iOS devices. You can also now make appointments to try-on an Apple Watch at an Apple Store.

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First Apple Watch displays go live in retail stores in Australia, other countries (Photos)

While most are still waiting for the clock to strike April 10th, Apple Stores in the eastern part of the world have started opening their doors to Apple Watch appointments and potential buyers. Images posted to Twitter and Instagram show lines of customers waiting outside of stores to get their hands on the Apple Watch.

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Apple has spent $38 million advertising the Apple Watch since March event

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As the launch of the Apple Watch nears, Reuters this evening reports that Apple has been increasing its advertising of the device significantly over the past month. Since the company’s “Spring Forward” event on March 9th, Apple has spent $38 million on its Watch advertising campaign. That number includes U.S. TV ads and digital responses.

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Packaging for Apple Watch & bands shown off in new images

The Apple Watch goes up for pre-order this coming Friday, but an Instagram user this evening has provided us with the first images of the device’s box. The images, which appear to have been posted from New York City, show the box for the 42mm stainless steel Apple Watch with the Milanese Loop band. The Apple Watch pictured appears to have been sourced to UK newspaper The Daily Mail.

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Pharrell shows off Apple Watch on The Voice as Tim Cook wears it to national championship game

Last week we noticed that Apple had started seeding Apple Watch review units to the media, and this evening the device is getting more promotion. On popular TV show “The Voice,” coach Pharrell Williams can clearly be seen wearing the Apple Watch. Likewise, Apple CEO Tim Cook is attending the NCCA national championship game with the Apple Watch clearly strapped on his wrist.

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Opinion: How soon is too soon for an Apple Watch 2?

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Apple’s upcoming retail overhaul for displaying the Watch

A lot of my techie friends are saying that the entry priced-Apple Watch Sport will be their pick next month, and not because of the exterior look. The theory is that Sport is the cheapest way to experience Apple’s new product category in 2015, and since the second-gen Apple Watch will inevitably be upgraded, why pay a premium this year for nicer materials such as stainless steel and sapphire glass?

Despite the Apple Watch’s desire to marry jewelry with technology, it hasn’t lost the baggage gadgets carry, namely the reality that they’ll be outdated and replaced in a relatively short period of time. If the Apple Watch evolves anything like the original iPad did when it became the iPad 2, the differences could be dramatic.

Personally, when I think about getting more perceived value out of a higher-priced stainless steel Apple Watch rather than testing the waters with the cheaper aluminum model, I’m more concerned with how soon the Apple Watch 2 will be announced rather than how much more functional the newer device could be. No matter what happens with the first-generation model, an Apple Watch 2 will come to market. How will Apple balance keeping the Apple Watch evolutionary momentum going with keeping the first-generation model “modern” for enough time to satisfy early adopters?

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Envisioning Apple’s next-gen Watch: new materials, sensors, price points, & more

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Will the first generation Apple Watch become collectible? Or will your shiny new Apple Watch go the way of old iPhones and iPads in a year or two when the upgrade to a newer, likely more feature-filled model proves too hard to resist?

If Apple follows the release cycles of its other products, the Apple Watch could see at least a minor refresh every year and perhaps even a larger overhaul every other year, much like we see with Apple’s iPhones and iPads.

What might Apple’s second and third-generation Apple Watch collections look like? And what will that mean for owners of the current collection? Read more