Opinion: How soon is too soon for an Apple Watch 2?

Watch4

Apple’s upcoming retail overhaul for displaying the Watch

A lot of my techie friends are saying that the entry priced-Apple Watch Sport will be their pick next month, and not because of the exterior look. The theory is that Sport is the cheapest way to experience Apple’s new product category in 2015, and since the second-gen Apple Watch will inevitably be upgraded, why pay a premium this year for nicer materials such as stainless steel and sapphire glass?

Despite the Apple Watch’s desire to marry jewelry with technology, it hasn’t lost the baggage gadgets carry, namely the reality that they’ll be outdated and replaced in a relatively short period of time. If the Apple Watch evolves anything like the original iPad did when it became the iPad 2, the differences could be dramatic.

Personally, when I think about getting more perceived value out of a higher-priced stainless steel Apple Watch rather than testing the waters with the cheaper aluminum model, I’m more concerned with how soon the Apple Watch 2 will be announced rather than how much more functional the newer device could be. No matter what happens with the first-generation model, an Apple Watch 2 will come to market. How will Apple balance keeping the Apple Watch evolutionary momentum going with keeping the first-generation model “modern” for enough time to satisfy early adopters?

Read more

Envisioning Apple’s next-gen Watch: new materials, sensors, price points, & more

Apple-Watch-2-Hero-03

Will the first generation Apple Watch become collectible? Or will your shiny new Apple Watch go the way of old iPhones and iPads in a year or two when the upgrade to a newer, likely more feature-filled model proves too hard to resist?

If Apple follows the release cycles of its other products, the Apple Watch could see at least a minor refresh every year and perhaps even a larger overhaul every other year, much like we see with Apple’s iPhones and iPads.

What might Apple’s second and third-generation Apple Watch collections look like? And what will that mean for owners of the current collection? Read more

Apple files for HealthKit trademarks w/ classifications for watches, fitness sensors, & medical devices

iWatch-Concept-future-07

Apple has just filed for HealthKit trademarks in both the US and Europe ahead of iOS 8’s launch this fall and in at least one filing includes watches in a list of goods that could take advantage of the health-tracking software.

While the filing in the US (filed July 31) only includes classifications for computer software and covers the HealthKit text, a filing in Europe (published yesterday) extends classifications to include health, fitness, and exercise sensors, medical devices, and watches: Read more