Apple & IBM announce first batch of MobileFirst iOS apps for enterprise

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Following an announcement earlier this year that Apple was teaming up with IBM to deliver a number of enterprise solutions, today Apple has officially announced the first wave of iOS apps being released through the partnership. As part of IBM’s “MobileFirst for iOS,” Apple and IBM today announced 10 new apps designed specifically for businesses including banking, retail, insurance, financial services, telecommunications and for governments and airlines.

“This is a big step for iPhone and iPad in the enterprise, and we can’t wait to see the exciting new ways organizations will put iOS devices to work,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The business world has gone mobile, and Apple and IBM are bringing together the world’s best technology with the smartest data and analytics to help businesses redefine how work gets done.”

The apps launching today through the partnership include Plan Flight and Passenger+ for the travel industry, Advise & Grow and Trusted Advice for the banking and financial industries, Retention (insurance), Case Advice and Incident Aware for government, Sales Assist and Pick & Pack for retail, and Expert Tech for telecommunications industries. Apple notes that the apps offer customizable experiences and are “managed and upgraded via cloud services from IBM specifically for iOS devices.”

In addition to the new apps, which Apple described in more detail in its press release below, Apple noted other services that will go hand-in-hand with the apps. Those include integration with IBM’s Mobile Platform and Enterprise solutions as well as AppleCare for the Enterprise, Apple’s new business specific tech support service introduced as part of the IBM deal.

Apple’s full press release is below:

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