worldwide ▪ May 20

worldwide ▪ November 25, 2014

The latest numbers from market research company IDC reveal that worldwide tablet growth is expected to have significantly declined in 2014, with just 7.2% year-over-year growth compared to 52.5% in 2013. A contributing factor will likely be the iPad’s first year of decline as the tablet’s market share continues to fall because of a growing number of cheaper alternatives. expand full story

worldwide ▪ July 24, 2014


With Apple’s Q3 earnings call this week revealing iPad sales of 13.3 million units for the quarter and Tim Cook making a point of defending the category, today we get a look at how Apple is doing overall with IDC’s latest numbers for worldwide tablet shipments.

While noting that tablet shipments worldwide grew 11% year-over-year, IDC’s numbers show that Apple was able to maintain its lead over Samsung with 26.9% of the market (down from 33% last year) compared to Samsung at 17.2% down from 18.8% the year before. Both lose share to other companies as the category reportedly experienced a lot of growth among smaller companies like Lenovo and Acer while the “others” category grew from 37% to 44% marketshare: expand full story

worldwide ▪ May 1, 2013

Research firm IDC is out today with preliminary data from its quarterly study tracking worldwide tablet market share putting Apple at 40% market share compared to Android’s 56.5% of the market in Q1 2013. In the year ago quarter, Apple held 58.1% of the market surpassing Android’s 39.4%. IDC says Android shipments were increased thanks to strong growth of Samsung’s smaller sized tablets, while ASUS moved into the number 3 spot with 350.0% year over year growth due to strong demand for the Nexus 7:

ASUS managed to move into the number 3 vendor spot as it continued to see decent tablet shipment demand from the highly marketed Nexus 7 device. But, with Google’s I/O conference right around the corner and expectations of an imminent device refresh, the company will need to find a way to sustain its momentum. Amazon fell to the number 4 position, once again the victim of a highly seasonal product cycle.

Despite Apple taking number two behind Android for tablet shipments by operating system, it remains the top vendor by OEM taking a 39.6% share of the market vs Samsung’s 17.9% and 5.5% for ASUS. IDC notes that Apple actually exceeded expectations for Q1, where it typically experiences a drop off in shipments, by selling 19.5 million units compared to a forecast of 18.7 million: expand full story

worldwide ▪ March 12, 2013

Screen Shot 2013-03-12 at 12.06.10 PM

Research firm IDC is out with an updated 2013 forecast for worldwide tablet shipments today and, on top of increasing its prediction from 172.4 million units to 190.9 million for the year, claimed Android tablets would continue to grow and cut into Apple’s market share. IDC said Android will capture 48.8-percent of the tablet market by operating system by the end of the year, while Apple is estimated to take home 46 percent. That’s down from 51 percent of the market for Apple in 2012 and just 41.5-percent for Android in IDC’s previous forecast. IDC estimated tablets in the 8 inches and below category will continue to grow and expects Windows tablets to increase from 1 percent to 7.4-percent by 2017 at the expense of iOS and Android:

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worldwide ▪ April 30, 2012

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