WWDC 2013 ▪ June 10, 2013

As we expected based on our intel leading up to the event, Apple just introduced refreshed MacBook Airs live on stage at it’s WWDC 2013 keynote address today. Apple announced that the new MacBook Airs will be arriving with the new Intel Haswell chips, as expected, and spent most of the time talking about increased battery life for the devices which now includes up to 12hrs battery. The 13-inch model now boasts battery life up to 12 hours (up from 7 on the previous generation), while the 11-inch model is expected to get 9-hour battery life (up from 5 on the previous generation).

Apple also announced that the new MacBook Airs would include the faster 802.11ac with “a maximum data rate of 1.3Gbps, almost three times faster than 802.11n.” Other specs that Apple mentioned: dual microphones, a FaceTime® HD camera, a high-speed Thunderbolt port and two USB 3.0 ports.

All models will be available with a 1.3 GHz processor with Turbo Boost speeds up to 2.6 GHz and 4GB of RAM, but Apple will also make a BTO option available with a 1.7 GHz Intel Core i7 processor with Turbo Boost speeds up to 3.3 GHz, 8GB of RAM, and a 512GB SSD.

Apple said the new MacBook Airs include up to 40% faster graphics, 2x GPU execution units, and more energy efficient CPUs, while the machine itself now meets ENERGY STAR 5.2 and EPEAT gold environmental standards.

Apple will be shipping the new MacBook Airs starting today starting at $999 for a 128GB 11-inch model and $1099 for the 128GB 13-inch model. An extra $200 will bump you up to the 256GB models, but Apple didn’t provide any other details on any other upgraded internals.

Earlier this month we received SKUs indicating that Apple had some MacBook refreshes in the works for today’s event that would include an upgrade to Intel’s new Haswell chips and upgraded internals. At the time, the SKUs pointed to availability of the refreshed MacBooks this week, but it was unclear when the models would ship and if some would arrive before others.

Apple’s full press release below: expand full story

Live on stage at Apple’s WWDC keynote presentation this morning, CEO Tim Cook has opened things up with the usual updates on some of the company’s core businesses and accomplishments over the past year. Sharing numbers on how its products have been selling and outpacing the competition has become somewhat of a tradition for Apple keynote addresses. Below you’ll find a roundup of the stats that Cook shared today including info on retail stores, iPhones and more:

-6 Million registered developers, 1.5M in last year

-WWDC sold out in 71 seconds

-1m daily visitors at Apple retail

-Millions of customers come for personal training

-407 stores in 14 countries

-50 billion apps

-900,000 apps (93% downloaded each month)

-375k iPad apps

-575,000,000 store accounts (more accounts with credit cards than any store online)

-paid developers 10 billion (3 times more than all other mobile platforms combined) expand full story

WWDC 2013 ▪ June 3, 2013

Current Airs + Retina Pros

Current Airs + Retina Pros

According to a set of leaked part codes for upcoming Apple products, Apple will likely debut a refresh to at least one of its MacBook lines at the upcoming Worldwide Developers Conference. Apple will kickoff WWDC 2013 with a keynote address on Monday, June 10th. Last year, Apple introduced new Macs at the WWDC 2012 keynote, so it seems likely that the impending MacBook refresh will occur at this year’s keynote rather than during another time over the course of the week.

The first series of codes that we have received are:

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Apple has rolled out its WWDC 2013 app for iPhone, iPad, and iPod touch (via MacRumors) this morning as WWDC quickly approaches. Apple has promised to push out session videos much quicker this year and will be available online as well as via its WWDC 2013 app for iOS.

Apple’s Worldwide Developer Conference kicks off a week from today in San Francisco where we’ll be covering the event.

Apple is set to preview new versions of its iOS and OS X operating systems at its keynote, which we’ll be live blogging from location, and has already promised to deliver beta releases of both operating systems to developers so they can prepare their apps for the new operating systems:

“We look forward to gathering at WWDC 2013 with the incredible community of iOS and OS X developers,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Our developers have had the most prolific and profitable year ever, and we’re excited to show them the latest advances in software technologies and developer tools to help them create innovative new apps. We can’t wait to get new versions of iOS and OS X into their hands at WWDC.”

WWDC attendees can use the app to organize their session priorities, navigate around Moscone West, and save their registration information in Passbook.

Check out the details below: expand full story

WWDC 2013 ▪ June 2, 2013

In a report this morning, one of the better Apple analysts, Ming-Chi Kuo of KGI securities listed his forecast for MacBook Pro and Air updates expected at WWDC. Apple’s annual developer-centric conference begins on June 10th with a keynote. The biggest change is Apple will move to Intel’s Haswell processors. These chips dramatically reduce power consumption, which in turn could allow Apple to need fewer batteries in the Retina MacBook Pros:

We expect the new MacBook, featuring an upgrade to Intel’s (US) Haswell processor, will be in the spotlight for Apple at the upcoming WWDC from June 10. Along with the new processor, we expect the following modifications to each product line:

Retina MacBook Pro to be slimmer slightly, along with a camera upgrade. We expect the 13” Retina MacBook Pro will have a slightly slimmer form factor for increasing its portability. Also, we think the camera spec will be upgraded from HD to full HD. This will improve Facetime and video conference quality in the high resolution Retina display.

The 1080P camera would match the capabilities of the rear-cameras in recent iOS hardware, but this would represent the first time in which Apple shipped a 1080p-capable front-facing sensor.

Screen Shot 2013-06-02 at 8.53.09 AM

If Apple does choose to keep the same batteries and size of the Retina MacBook Pro, the new Haswell chips could push battery life up over 10 hours – an outcome I’d personally prefer. Additionally, how can you make the 13″ Retina MacBook Pro any thinner?

It is so thin that the ports+ fan outlets barely fit now. It would also be an uncharacteristically short sub-1-year duration for the current design.

As for the MacBook Air, at least one improvement is expected by Kuo: expand full story

WWDC 2013 ▪ May 24, 2013

With the grand unveiling of Apple’s next operating system for the iPhone, iPad, and iPod touch approaching, sources have provided detailed descriptions of what users and developers alike could expect from the software’s fresh look.

As we reported in April, Apple Senior Vice President of Industrial Design Jony Ive has been leading a thorough overhaul for iOS 7 that focuses on the look and feel of the iOS device software rather than on several new features.

Sources have described iOS 7 as “black, white, and flat all over.” This refers to the dropping of heavy textures and the addition of several new black and white user interface elements.

Sources say that over the past few months, Apple has re-architected iOS 7’s new interface several times, so until the new software is announced at WWDC, interface elements could dramatically change from what Apple has been testing internally in recent weeks.

Nonetheless, you can find what we have been hearing about iOS 7’s new user experience below:

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