Apple hires Xbox Live veteran for App Store marketing

Robin Burrowes, the person in charge of Xbox Live marketing in the EMEA region, left Microsoft for Apple and is now charged with heading the App Store marketing initiatives for iTunes Europe. Burrowes led Xbox Live marketing for seven years and were responsible for product, business and marketing management as well as planning, strategy and leadership of Xbox Live across regions, according to his LinkedIn profile. Prior to joining Apple, the executive was involved with Microsoft’s MSN online operation as events/B2B marketing manager, British retail chain HMV (promotions manager) and Tennent Caledonian Breweries (brand marketing manager).

Burrowes graduated from University of Strathclyde in 1991. Apple fashionably would not comment on its new hire. Hiring yet another games veteran indicates Apple’s desire to expand on iTunes gaming initiatives in Europe. Apple’s business in the region and around the world is booming on strong iPhone sales. Interestingly, a recent job listing on Microsoft’s website for a software development engineer possibly hinted at Xbox Live games for iOS devices. A spokesperson for the Windows maker told Forbes they are “working to extend a few of our Xbox experiences and titles to other platforms.”

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