Zynga June 3, 2013
Zynga March 19, 2012
Pictionary-like drawing game “Draw Something,” developed by OMGPOP, has quickly become one of the hottest mobile apps for both of the industry’s leading platforms. A few days ago, the developer told TechCrunch it reached 25 million registered users, 10 million active daily users, and close to 1 billion paid ad impressions every day. That is just over 5 weeks after launching. With even more press following reports that Zynga is in talks to acquire developer OMGPOP, the app is continuing to climb app charts in both the App Store and on Google Play.
Currently the app sits at No. 1 in both stores as the No. 1 Top Paid and Top Free iPhone app in the App Store, and the No. 1 Top Free app on Google Play. The app is also currently the No. 1 Top Free iPad app in the game category and in the Top 5 of many other charts in over 80 countries. It looks like the company might get picked up by Zynga, which is not surprising, because a gain of 3.5 million daily users over the last week saw Draw Something take over Zynga’s “Words With Friends” as the most popular Facebook Connect game, according to AppData.