Samsung and Adidas team against Apple and Nike

Samsung has teamed-up with Adidas in a direct assault on the Apple and Nike Nike+ partnership.

Samsung this morning announced its new initiative in partnership with Nike competitor, Adidas.The two firms have teamed-up to introduce a new product, the miCoach phone, which they are calling the "first true sports music mobile" and which will be available across Europe from mid-March.

Just like the Nike+ system, miCoach collects and analyzes personal data and then customizes training plans based on a user’s fitness level and specific goals, while offering real-time feedback during a workout using the phone.

The device offers a stride sensor and heart rate monitor, offering training tips and time updates, all to a musical accompaniment that’s tailored to the workout. 

Apple and Nike this week announced their plans. The partners intend extending their combined system for iPod nano users to integrate with gym equipment. The partners are working with major gym equipment manufacturers such as Life Fitness and Technogym to achieve this. The Nike+-enabled equipment will be installed at participating gyms, including 24 Hour Fitness and Virgin Active Health Clubs.

The upcoming battle for athletes ears and wallets seems set to play out a little like a WWE doubles match, with Samsung and Adidas attempting to "lay the smack down" against Apple and Nike.