A few weeks back, news of a study that compared people’s reactions when they saw different brands was released. According to the study, people who saw the Apple brand – even for a subliminal amount of time – scored 20-30% better on creative tests – well outside of a possible placebo effect. NPR interviews Duke University professor, Gavin Fitzsimmons – who ran the study- on why this might be the case. Very interesting!
BTW, We think the NPR Logo also might have a similar effect…Meanwhile 9to5Mac makes us drool…
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