Unreleased Apple product sighted in California – no images (yet)

There’s definitely an unreleased Apple product looming – and while that bald statement is pretty much an eternal truism, product marketing plans for this one are advanced, a report this morning explains.

Apple has already filmed an ad for this new product, and, as you’d expect, security was tight on the film set yesterday. “Because the product they were advertising hadn’t been released, members of the group didn’t release any information, or allow any photographs,” a local report claims.

The ad was shot at a Californian restaurant – a beautiful 1940’s style diner – called Jax on the Tracks, which was chosen by a location scout. Filming took place Tuesday afternoon, with restaurant owner Bud Haley telling the Sierra Sun, “Apple found us, they’re trying to show us as a hip and cool spot for the 20-something crowd.”

Now we can only imagine what this unreleased product may be, but the location and target demographic most strongly suggests a new iPod ad to us, potentially involving a new model iPod touch – equally, we can see the target demographic as being an ideal one for the much-rumoured Apple tablet device.

After all, we think this system will be aimed fair and square at internet media-centric people, possibly in education, perhaps in their first jobs, who move around for work and pleasure and have a steady income.

We’re interested to see this ad appear, if only to find out what the unreleased product’s going to be. And as we head into the news blackout which constitutes August’s news agenda, we’re happy to report yet another little nugget that boosts expectation as we approach Apple’s next major product introduction cycle…

Photo from Chow.

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