Apple TV day was yesterday in the US, with revelations that the new iTunes LP/Extras formats carry content at sufficiently high-res for playback on a TV and discovery of new iTunes U features, and a huge price cut for US customers.

Today’s the day Apple begins extending its Apple TV blessing outside of its own US shores, with the 40GB model being removed from sale worldwide and new lower prices set on the 160GB model.

Apple’s UK store this morning reveals that Apple has cut the previous £263 cost of the system to £219 in the UK. That the product costs just $229 in the US will inevitably see some UK customers complain at the hefty price differences between the US and the UK, as it can’t simply be explained away by the cost of VAT (a UK sales tax) applied here.

Meanwhile, expectation of a new breed Apple TV continues, with some anticipating a 250GB model, while others predict the addition of new features to the device, principally the introduction of a WebKit-based browser of some kind and others hoping for gaming features.

All this follows last week’s price cut on these systems over at giant online retailer, Amazon. It also follows recent claims that new Apple TV SKUs were being reported among resellers.

About the Author