Apple begins new Green effort

Apple has updated the environment section of its website to address concerns about the lack of reporting of greenhouse gas emissions and other pollutants.  Apple hopes to focus the public attention not only on the cost to the environment of making products but also putting a spotlight on how energy efficient and environmentally friendly their products are in the long run.  Unlike most other vendors, Apple’s products include a great deal of recyclable aluminum and glass.

New additions to Apple’s website include: Life Cycle Impact, Product Usage Impact, and Product Environmental Reports. There is also a new section section dedicated to  environmental updates which is both a news feed and a timeline of Apple’s history of green-ness.

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