New 'Get a Mac' ads focus on Windows 7 upgrade pains

Remember when Phil Schiller, Apple’s Head of Marketing, said, "Win 7 upgrade hassle – why not just buy a Mac?"

Most Windows Upgraders were going to have to go through a series of steps including reinstalling all of their apps and moving things over from another storage space.

"Any user that reads all those steps is probably going to freak out. If you have to go through all that, why not just buy a Mac?" Schiller helpfully pointed out.

Indeed, just 20 percent of Windows users have shifted to Vista, while over 70 per cent of Mac users migrated to Snow Leopard. "I expect Snow Leopard will have an amazing upgrade rate, and Windows 7 won’t,” Schiller said, bullishly.

With Snow Leopard available at a reasonable price, Schiller’s next statement could be prophetic (At the very least in the below ads): "We’ve been through these transitions before, and no matter how you look at it – it’s still Windows. When all is said and done, the Mac picks up share a bit at a time."

With that in mind, have a look at the ads (2 more below):

Broken Promises

http://movies.apple.com/media/us/mac/getamac/2009/apple-mvp-broken_promises-us-20091022_480x272.mov

Teeter Tottering

http://movies.apple.com/media/us/mac/getamac/2009/apple-mvp-teeter_tottering-us-20091022_480x272.mov

PC News

http://movies.apple.com/media/us/mac/getamac/2009/apple-mvp-pc_news-us-20091022_480x272.mov

Also on Apple’s Site.