Seems set to be an Apple Christmas in the UK, with the latest Hitwise data reporting the iPhone and iPod touch to be the current most searched for products in the UK this season.
iPhone pulled in 1.75 percent of all UK online product searches during the week ending December 5. In addition, it accounted for 14.01 percent of all mobile phone searches, Brand Republic tells us.
The second most searched for product? iPod touch, which gathered 1.29 percent of all searches in the period. The iPod nano took third place, with 0.5 per cent of all product searches. Amalgamated, the data means Apple products accounted for at least 3.04 percent of online product searches in the UK, hinting that as many as one in 34 consumers shopping online in the UK are at least considering an Apple product as a Christmas gift.
Consumer electronics are a buzz sector this year, with internet visits to websites dealing in such products shooting up by 16.5 per cent between October and November – the largest month-on-month increase in UK internet traffic to CE websites this year.
Reflecting just how popular Apple products are in the UK this year, Apple-related products (including compatible peripherals) account for 21 of the top 25 best-selling Portable Sound and Vision category products on Amazon UK.
Things seem pretty similar in the USA, where iPod touch sits in second (8GB) and third (32GB) place on the top-selling Electronics list – an overall list encompassing all sales in that category.
In related news, Amazon US warns that shoppers now have just two days left to order for Christmas with free SuperSaver shipping.
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