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Apple's 'Joint Venture' may focus on Small Business

Apple is a consumer-focused company first and foremost. They have enterprise sales departments but the bulk of their marketing and support effort go into consumer sales.

That may all be changing soon. Apple recently filed for the trademark “Joint Venture”, which it describes as covering:

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Avatar for Seth Weintraub Seth Weintraub

Publisher and Editorial Director of the 9to5/Electrek sites.


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