The Financial Times is reporting that Google is in deep talks with them’ popular movie studios to bring à la carte movie rentals to YouTube. In case you’ve been living under a rock for the last month, it is well known that Apple is also in very deep negotiations with the major content hubs to bring more lower-priced movie rentals to iTunes.
Google has been renting movies since January, but on an extremely limited basis.
Google’s movie streaming rental service via YouTube is said to be coming at 5 bucks-per-flick and detailed information is yet to be revealed. If Apple announces their similar service sometime soon (like Wednesday) expect Google and Co. to make some adjustments, like a $4 adjustment. This latest Google vs. Apple action goes even further with the rumored launch of the iTV Wednesday and Google’s upcoming Google TV service.