Skip to main content

Apple (and everyone else) almost bought the Kinect technology in 2008

An interesting story coming from Cult of Mac today.  Leander Kahny talks about his shared plane ride with PrimeSense CEO Inon Beracha in 2008.

You see, even though Microosft spends oodles of money in-house, it actually bought the Kinect technology from an Israeli company made of of former army engineers.  This was in 2008 and Beracha was shopping the tech to everyone in the Valley.  Apple being one of many who were interested.

Kinect is Microsoft’s new XBox full body scanning Gaming technology (if you hadn’t heard) with the New York Times‘ David Pogue saying,”It’s a “crazy, magical, omigosh rush.”

So how did it go with Apple?

Apple has a history of interface innovation, of course, and had recently introduced the iPhone with its paradigm-shifting multitouch UI. PrimeSense’s system went one step further: It was multitouch that you didn’t even have to touch. Apple seemed like a natural fit.

Yet the initial meetings hadn’t gone so well. Obsessed with secrecy, Apple had already asked Beracha to sign a stack of crippling legal agreements and NDAs.

He shook his head. Why didn’t he want to do a deal with Apple? No need. The technology was hot. He could sell it to anyone.

“Apple is a pain in the ass,” he said, smiling.

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

Author

Avatar for Seth Weintraub Seth Weintraub

Publisher and Editorial Director of the 9to5/Electrek sites.


Seth Weintraub's favorite gear

Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
Please wait...processing
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
Please wait...processing