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NFL Sunday Ticket coming to AppleTV (and others)

It would appear that NFL Sunday ticket is coming to AppleTV, Boxee and Roku players if a survey dug up by Engadget has any merit.  Not surprising as it is a natural extension of the AppleTV experience.  But will it be delivered as an app or as a built in module in the way Netflix is currently delivered.  Notice there is no mention of GoogleTV?

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