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Did Apple approve an escort app?

All checks indicate they have, which would be a first for the puritan California-based gadget maker that likes to keep things under control in the App Store. ZDNet has a story about SugarSugar Dating App somehow making it through Apple’s stringent review process and launching on the iPhone on June 1. The app is a mobile client to, which advertises itself as the “leading sugar dating website”.

They also say the app helps one seek “mutually beneficial” arrangements with other users, a telling tongue-in-cheek definition treading the fine line between dating and escorting, if not worse. Maybe Apple censors weren’t paying attention… So, how’s this going to work?


The app is location-aware in that you can check-in to a place in order to get a list of the profiles of nearby members. From there, you could engage in a chat session, exchange photos or trade stats. Talk about discretion! The SugarSugar Dating App will be also available on BlackBerry and Android devices. Something tells me this one will be short-lived on the App Store.

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