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Apple rolling out live streaming iTunes Festival app to Apple TV ahead of Sept. 1 kickoff

On September 1st, Apple’s annual iTunes Festival program will begin, and ahead of the kickoff, Apple has launched an iTunes Festival app on the Apple TV. Much like Hulu did, this iTunes Festival section comes over the air. Users do not need to update their Apple TV to get iTunes Festival, but a quick restart might be required for some. Thanks, Jimit! 

An image detailing daily scheduling is after the break:

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