Skip to main content

Apple ‘beloved’ TV hobby sells 5M this fiscal year, up over 100 percent

Chief Executive Officer Tim Cook just revealed, during Apple’s fiscal Q4 earnings call, the company sold 1.3 million Apple TVs this quarter. Apple further sold 5 million units total in 2012—double the previous fiscal year.

Cook on the growing success of Apple TV:

“For Q4, we sold 1.3 million. That’s up over a 100 percent year-on-year. That means that we sold more than 5 million Apple TVs during the fiscal year, which is almost double the previous year. We sold 2.8 the previous year. And, so, the business continues to do very well. But, if you look at the size of revenue of this business versus our other businesses, it’s quite small. So, it still has hobby label. However, it’s beloved hobby. And, we continue to focus on it and continue to believe there is something more there.”

Follow 9to5Mac’s live blog for more minute-by-minute details from the call.

Related articles

Enhanced by Zemanta

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel