Live on stage during his interview at the AllThingsD D11 Conference tonight, Tim Cook has for the first time talked at length about his view on wearable technologies as competitors like Google and others push ahead with Glass and other wearable projects. While noting that broad range appeal with a product like Google Glass is “tough to see,” Cook said he thinks “the wrist is interesting” while calling the form factor “somewhat natural” compared to head mounted products.
Nike Fuel Band well made for the fitness category. Works well with iOS. The ones that do more than one thing aren’t great. They won’t convince a kid who has never worn glasses, a band, or a watch to wear one. There are lots of things to solve in this area, ripe for excitement. I think there will be tons of companies playing in this (won’t respond to Walt asking if Apple will). I see this as a very key branch of the tree… referring to the post-PC era.
Cook did note that “people want wearables to be light, unobtrusive, reflect their fashion/style” and that it would take some convincing to show people ‘why it’s worth wearing them’:
I’m interested in a great product. I only wear glasses because I can’t see without them. People want wearables to be light, unobtrusive, reflect their fashion/style and so forth. From a mainstream point of view, glasses are difficult. I think the wrist is interesting. It is somewhat natural. I think for something to work [on the wrist], you have to convince people why it is worth wearing them.