As part of its recent environmental campaign, Apple has taken out some tongue-in-cheek full-page print advertising in newspapers around the world today. The ad reads ‘There are some things we want every company to copy’. The ad was first spotted by David McClelland on Twitter. (Hi-res version below:)
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The ad also has been seen in Germany. The ad highlights Apple’s commitment to its green energy plans and environmental sustainability. The ad is phrased as a clear jab at Samsung, reading: ‘There’s one area where we actually encourage others to imitate us’.
This is the full transcript of the ad:
There’s one area where we actually encourage others to imitate us. Because when everyone makes the environment a priority, we all benefits. We’d be more than happy to see every data centre fuelled by 100% renewable energy sources. And we eagerly await the day when every product is made without the harmful toxins we have removed from ours.
Of course we know we can continue to do better. We’ve set some pretty ambitious goals for reducing our impact on climate change, making our products with greener materials and conserving our planet’s limited resources. So the next time we come across a great idea that can help leave the world better than we found it, we look forward to sharing.
The ad is timed alongside Green Earth Day. Apple has adorned Apple Store’s with green leaves as part of its celebrations for the event. It also released a new video ad about Apple’s environmental efforts, narrated by Tim Cook.