When speculating on why Apple had acquired Beats, I wondered whether Beats’ fashionability in the youth market might be a factor. A survey of college students by Chegg suggests the answer may be yes. Re/code reports that the 10,000 students surveyed thought the deal was good for Apple’s image.
Half the students said the deal would make Apple more popular among students, and nearly a quarter think it will make Apple more “cool.”
Interestingly, only 15 percent of students owned a Beats product – likely a smaller percentage than those who owned an Apple one. So while students may see Beats as cooler than Apple, the numbers may suggest otherwise …