When speculating on why Apple had acquired Beats, I wondered whether Beats’ fashionability in the youth market might be a factor. A survey of college students by Chegg suggests the answer may be yes. Re/code reports that the 10,000 students surveyed thought the deal was good for Apple’s image.

Half the students said the deal would make Apple more popular among students, and nearly a quarter think it will make Apple more “cool.”

Interestingly, only 15 percent of students owned a Beats product – likely a smaller percentage than those who owned an Apple one. So while students may see Beats as cooler than Apple, the numbers may suggest otherwise …


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About the Author

Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

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