beats

When speculating on why Apple had acquired Beats, I wondered whether Beats’ fashionability in the youth market might be a factor. A survey of college students by Chegg suggests the answer may be yes. Re/code reports that the 10,000 students surveyed thought the deal was good for Apple’s image.

Half the students said the deal would make Apple more popular among students, and nearly a quarter think it will make Apple more “cool.”

Interestingly, only 15 percent of students owned a Beats product – likely a smaller percentage than those who owned an Apple one. So while students may see Beats as cooler than Apple, the numbers may suggest otherwise …

Image: wallsfeed.com

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Lovejoy's favorite gear