Ad Age reports that Chase is running its first TV ad for Apple Pay, focusing on use in small businesses, and featuring Fun lead guitarist Jack Antonoff’s side indie band Bleachers.

The ad, out of creative agency Saatchi & Saatchi, features members of indie pop band Bleachers roaming Los Angeles in the hours leading up to a performance. The musicians make purchases along the way using their Chase Freedom credits cards — but through Apple Pay on their iPhones, not the physical cards.

Chase said that Apple was heavily involved with the ad … 


Chase chief brand officer Susan Canavari said that Apple SVP Phil Schiller had the final say on the ad.

We spent half day with them in Cupertino and they’re storytellers. So are we […]

Our concepts went to Phil, our storyboards went to Phil and someone from the brand team was on the shoot.

Chase said that the small businesses featured in the ad – the barber shop, taco shop and guitar shop – are actual Apple Pay partners in the Los Angeles area. Chase is expected to air the full 90-second ad on YouTube, while shorter 30-second versions will air on NBC, ABC, Fox, CBS and ESPN throughout the holiday season.

Apple Pay TV advertising kicked off last month with a series of MLB-focused ads by MasterCard.

Small business support for Apple Pay is likely to be made easier after Square confirmed that it will offer an NFC-capable register system next year.

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