Incipio is showing off its latest at CES this week and one new product that we just got a first look at is its new Trestle case for iPhone 6 Plus. The company is taking full advantage of the controversy over rare instances of the iPhone 6 Plus bending under pressure and incorporating the “Defend against the bend” slogan into the product’s marketing.

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We’re not too sure that Apple will be all that pleased that a popular case manufacturer is playing into the bending controversy, but perhaps it will work for Incipio when customers worried about bending see the branding in stores.

Incipio says the new Trestle case for iPhone 6 is a reinforced protective case “constructed with two metal rods on either edge of the device for sturdy protection against bending in constricted environments. Co-molded with a rigid TPU bumper and protective hard shell, it maintains a sleek profile for everyday use and drop protection. “

The case will be available in the coming weeks through Incipio’s website for $40 in Black, Black/Frost, and Pink/Frost alongside other offerings for the iPhone 6 and 6 Plus.

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