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HTC hits Apple and Samsung with cringeworthy rap battle, Dr. Dre and Jay Z not impressed

[youtube=https://www.youtube.com/watch?v=kvjDtaCkacQ]

I’m a bit speechless on this one. It makes Samsung’s sustainability report rap seem…still horrible. Huge tech companies, can we please not do this anymore?

It’s also probably not the smartest idea in the world to start a rap battle with the two companies affiliated with two biggest names in rap: Jay-Z (Samsung) and Dr. Dre (Apple). But we’re guessing Dre won’t be releasing a response any time soon. HTC also continues the cringeworthy in a full sit-down interview with the broke rapper from the 80’s that it hired for the video (below).

Lyrics provided via Engadget below:

 

Y’all can’t be serious man.
Y’all trying to fight us now?
You know what I’m saying?
It took you six years to get what we got in two years!

AKAKAKAK

You don’t know who we be?
We HTC.
And we about to say it loud.
HTC, we hold the crown,
Word to Peter Chou.

Biting our frame, but you’ll never steal or take away our name, baby,
look at here, and listen.

You’re smartphone scared,
They don’t want to clash with a Titan,
They saw that M8 debut,
They became enlightened.
Where I’m from, you don’t ever get respect for biting.
HTC One M8 is the best,
You are all invited.

Your phone was all glass,
Why you changed your tune now?
Your chip is slower,
But you’ll never touch our BoomSound.
More than a few clowns stole what we originated,
We own the universe, your Galaxy is overrated.
It took you copycats six times to get it right,
My One M8 is far too great, you’ll never touch this light

Gorilla Glass 3, Duo Sensor, dual speakers,
HTC is MVP your smartphone’s on the bleachers,
Internal battery strong,
But if my power’s low,
I stay alive with Extreme Power Saving Mode,

Make like the nerdy bloggers
Put it in your pocket now,
HTC cannot be beat,
Help me say it now!

HTC, HTC,
I say it loud,
HTC, HTC,
You know that we hold the crown,

(x3)

Yeah, HTC,
The greatest smartphone ever created baby,
One M8,
Far too great for y’all competition,
So stop, look and listen,
I say it loud,
We hold the crown,
My word to Peter Chou.

[youtube=https://www.youtube.com/watch?v=-mEOxBsdurI]

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Comments

  1. WOW…that was really bad.

  2. philboogie - 9 years ago

    I don’t think Apple would approve of such a thing, should Dr. Dre want to do something like this.

  3. AeronPeryton - 9 years ago

    This makes Bill Gates and Steve Balmer bobbing their heads to Da Da Da look cultured.

  4. zBrain (@joeregular) - 9 years ago

    who was that white guy?

  5. proudappleuser - 9 years ago

    This was my thought watching the video:

    “If this was a fan made and/or spoof video, I’m impressed.

    If was an HTC sponsored video then I am a little embarrassed for them.”

  6. spiffers - 9 years ago

    Meh…

  7. Literally made me nauseous.

  8. Rich Davis (@RichDavis9) - 9 years ago

    Oh god. And who does HTC think they are going to attract by this commercial? A bunch of gangbangers. WOW. What’s funny is that HTC pays Apple for each phone they sell for IP. Dumbasses.

  9. Jim Padilla - 9 years ago

    (In reply to HTC’s “rap”)

    Tim Cook: Dre…?

    Dr. Dre: I got this…

  10. Built Frenchié - 9 years ago

    This idea will neverrrrrrrrrrrrrrrr evvvvvvveeeeeeeeeeerrrrrrrrr happen… I will never suggest it neither….. next article, because I am not going to entertain the idea

  11. cybercurt - 9 years ago

    smh…this is exactly the marketing strategy that can sell handsets,I admit its a bit rough and under funded,but if DRE did the music and J was on vocals.The other phone companies would see a significant drop in there sales PERIOD.

  12. bloodymerzkizzoid - 9 years ago

    Hold the Crown?? Hahahaha.. 75 Million.. That’s the effin’ Crown!

Author

Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & Electrek.co. He also co-authors 9to5Mac’s Logic Pros series.