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Apple hanging billboards on skyscrapers and buildings around the world to showcase iPhone 6 photography

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As part of its Shot on iPhone 6 campaign promoting iPhone photography, Apple is now hanging billboard advertisements around the world. The ads feature the photographs in full bleed with a simple ‘Shot on iPhone 6’ tagline. The posters are going up around the world, including some dramatic large billboards on the side of skyscrapers. Pictured above is one such poster (photo taken by Jimmy Grewal on Twitter) being setup on a skyscraper in Dubai.

In total, the campaign will showcase 77 different individual’s images spanning 24 countries. Users on Twitter have been posting sightings of these ads from all over the world …

https://twitter.com/Timothy_INT/status/572502042960375809/photo/1

Apple launched this campaign on Sunday, conveniently timed to coincide with Samsung’s Galaxy S6 announcement. You can see the full range of photography, and the apps that were used to make them, on Apple’s website. The apps used comprise the iOS Camera app (obviously), VSCO Cam, Instagram, Filterstorm Neue and Snapseed.

Tell us in the comments if you’ve seen the ads near you!

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Comments

  1. amine Bajeddi - 9 years ago

    I’m sad they did not take one of my pictures :( feeling let down

  2. spiralynth - 9 years ago

    Fotografiert mit dem iPhone 6. Diambil dengan iPhone 6.

  3. Toro Volt (@torovolt) - 9 years ago

    Goes to show that 8 Megapixels is plenty.
    I hope Apple iPhones future cameras keep improving while maintaining large pixels instead of more pixels.

  4. ardysez - 9 years ago

    An endless supply of great photo material. Brilliant.

  5. kevicosuave - 9 years ago

    8MP should be enough for a camera phone…. it’s not like as if you’re going to print a billboard out of it or anything.

    /s

  6. Stephen Smith - 9 years ago

    HP printer?

  7. Marc Berman - 9 years ago

    The standards are amazing.

    Not seen any ads near but was browsing for sites showcasing great mobile photography and I found this one:

    http://themobilephotographyblog.com/index.php

  8. charilaosmulder - 9 years ago

    This shows Apple has confidence in their technology, and for good reason. Also, nice too see iPhone marketing is about what the device can do for you, instead of showing specs or saying something abstract like “the next big thing is here”.

  9. We’re all looking for our photos, so if you see them in ads, please take a pic and post to social media! THANK YOU SO MUCH!

  10. Taylor Martyn - 9 years ago

    (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = “//connect.facebook.net/en_US/all.js#xfbml=1”; fjs.parentNode.insertBefore(js, fjs);}(document, ‘script’, ‘facebook-jssdk’));Post by WELD.

  11. David Stephen Kalonick - 9 years ago

    They used my pano for the Dubai skyline. I haven’t seen it on a billboard.

  12. Silke WIdjaksono - 9 years ago

    I am soo over the moon … thank you for sharing my pic on installation progress all the way in dubai!!!

  13. Jeff Allen - 9 years ago

    Apple are a big let down for serious photographers Photos is rubbish and I’m not using their iCloud for my library moved over to Adobe Photoshop CC and Lightroom. IPhone 6 which I have and Canon 6D? Are you really falling for the Apple BS. Canon have them licked in every way.

  14. David Stephen Kalonick - 9 years ago

    They used one of mine! Dubai skyline panorama. I found a billboard in Korea and one in Shanghai. Pretty rad.

Author

Avatar for Benjamin Mayo Benjamin Mayo

Benjamin develops iOS apps professionally and covers Apple news and rumors for 9to5Mac. Listen to Benjamin, every week, on the Happy Hour podcast. Check out his personal blog. Message Benjamin over email or Twitter.