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Apple debuts new Apple TV ad showcasing tvOS apps & content

Apple today has unveiled a new ad for the fourth-generation Apple TV that highlights the plethora of apps and content available on the new tvOS platform. The ad, which runs 1-minute long, follows a series of shorter advertisements all focused on specific apps and games available on the device.

Today’s new ad is entitled “The Future of Television,” a phrase Tim Cook has used in the past to describe apps running on the Apple TV. The ad showcases a variety of content and apps that are available on tvOS. It starts out by highlighting individual shows like The Late Show, The Muppets, and Game of Thrones. Siri is also briefly shown with the user asking to be shown the best sci-fi movies.

The ad then shifts its focus to the games supported on tvOS, such as Asphalt Racing and Guitar Hero. Then, Apple Music integration is shown off with Kendrick Lamar making an appearance. Apple then scrolls through the device’s home screen showing all of the different kind of apps available, ranging from Crossy Road to HBO Now to NBA TV.

The ad ends with the color bars as used in the earlier ads for the fourth-gen Apple TV and seen around major cities like New York and LA. You can view the new Apple TV ad “The Future of Television” below:

https://www.youtube.com/watch?v=OON2bZdqVzs&feature=em-uploademail

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Comments

  1. Inaba-kun (@Inaba_kun) - 8 years ago

    For a product which purports to be “the future of television” it must surely strike many as odd that it doesn’t support 4K, and has the tiniest fraction of content available on the Roku and Fire TV. The content may come some day, but 4K will require new hardware from Apple. Like it or not, 4K is happening and is already a near standard for new TVs.

    In the sort term Apple need to take care of the content problem, and that will mean paying lethargic TV companies and studios to release Apple TV apps despite the limited market share. Also Siri needs to be a full on universal search across ALL apps.

  2. benlpowell - 8 years ago

    Apple is definitely losing it’s edges.

Author

Avatar for Chance Miller Chance Miller

Chance is an editor for the entire 9to5 network and covers the latest Apple news for 9to5Mac.

Tips, questions, typos to chance@9to5mac.com