Earlier this week, Apple launched its very first official battery case for the iPhone 6/6s. It’d be an understatement to say that it got some attention on social media, mostly from people who couldn’t believe the design-focused company released something so hideous. In fact, you’ll be hard pushed to find someone who has something good to say about the way the case looks.
Not to miss a good marketing opportunity, ASUS and LG were among those mocking the battery case and using it to sell the benefits of its own products. ASUS was keen to point out that, even with the battery case attached, the iPhone 6 is still no match for the ZenFone Max. ASUS claims its 5000mAh battery-powered smartphone can handle 2 hours more video playback, 2 hour more internet use and 12 hours more talk time than a case-equipped iPhone.
[tweet https://twitter.com/ASUS/status/674561517639958529 align=’center’]
Meanwhile, LG took a slightly different line with the V10, ribbing the Apple case’s ‘bumpy’ design. Incidentally, LG’s V10 has a 3,000mAh battery which you can fast-charge up to 50% in just 40mins. :
[tweet https://twitter.com/LGJordan/status/674631588894806016 align=’center’]
It’s no surprise to see the companies exploiting a weakness in Apple’s armor to fuel their own marketing efforts, and the Cupertino-based company could certainly have tried to make it a little harder. Right now, the humped battery case is an easy target.
One thing no company has mocked is perhaps the one thing that has impressed all of us: iOS integration. When an iPhone has a Smart Battery Case attached, it displays both the phone and case’s battery levels in the notification drawer’s ‘Today’ view. What’s more, it charges the iPhone automatically and charges via Lightning cable. Those are some convenient features, for sure. Whether or not you’d want a ‘bumpy’ case in your hand to gain those features is another matter entirely.
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I think the design os the Smart Case is genius. Even thou at first I was like ‘what?’ but then I gave it a closer look, read the design and came to a conclusion it’s amazing.
I agree. The bulge actually creates a shape that makes holding the phones easier!!
fell slave to the marketing
Yes, because you can’t have your own opinion without being manipulated. /s
That’s just…sad.
To Asus & LG: this just shows you spend WAY more in marketing than in design to amount to peanuts in profits. I’ll start listening when they start producing a compelling alternative to the iPhone.
Smart companies wouldn’t even comment on this. Let it speak for itself. Just shows desperation on LG and Asus’s part.
Taking bets on how long before LG and ASIS copy this design.
where is Samsung??
They’re busy copying, so mocking makes no sense for them.
Apple deserves it, all of it.
(And to the “iOS integration” and Lightning cable…those are BOTH things Apple holds the keys to. THEY had been the ones who REFUSED to allow 3rd party case manufacturers like Mophie to use a Lightning port on their cases or utilize software integration. So pretty ironic to pat them on the back for that…Apple was the sole party RESPONSIBLE for the omission to begin with.)
Its gotta be the fugliest battery case ive ever seen. Look it was designed by Jony’s interns while he was on vacation. hideous
Steve Jobs would probably have a fit about the lousy design of the case. Either release soemthing well or dont release it all.
Can we all put Steve to rest please?
For the record, Steve Jobs is dead. Stop with these trite straw man arguments.
Pregnant
In advertising, Apple is the Coke to everyone else’s Pepsi.