Skip to main content

Large-scale brand loyalty survey shows Apple tops the list in laptops, tablets and smartphones

Brand loyalty consultancy Brand Keys says that Apple has topped the lists in three of the categories in which it competes: laptops, tablets and smartphones. It wasn’t quite a clean sweep, however – Apple Music lost out to Pandora in the online music category …

The large-scale survey asked 42,792 people to pick their top brands in 72 categories. Other tech winners included Amazon, AT&T, Dropbox, Facebook, Google and Netflix.

Apple of course regularly wins awards, last month picking up arguably the most eccentric when the Apple Watch was named ‘Life enhancer of the year.’ 9to5Mac readers picked the Watch as Apple Product of the Year last year.

Via CNET

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

  1. PhilBoogie - 8 years ago

    Other noteworthy companies on that list:
    Beats for headphones
    Samsung for flat screen TV’s
    WhatsApp for IM apps
    Netflix for Online Video Streaming
    HP for printers
    AT&T for Wireless Phone Service

  2. rogifan - 8 years ago

    How is that possible when these days everyone says Apple sucks.

  3. macnificentseven48 - 8 years ago

    The article still doesn’t explain why Apple is valued like a steel mill going out of business. Or maybe it does explain why everyone says Apple sucks and no longer innovates. I did a comparison of Apple and Yahoo over the course of the last 52 weeks and it showed how Apple barely edged out Yahoo in share gains over that period. Word has it how Yahoo is really struggling as a company and shopping around for a buyer. Apple is supposedly in a lot better shape than Yahoo but you’d never guess this based on Apple’s stagnating share price. Obviously, awards mean nothing for Apple or shareholders.

Author

Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


Ben Lovejoy's favorite gear