Popular real estate company Zillow today announced work on an all-new iOS application that will make it incredibly easy for real estate agents to add interactive 3D tours of homes and apartments.
Zillow says the app, called Zillow Group Home Capture, will let real estate agents use their iPhone to take panoramic photos of each room of a house. Then, once they upload the photos to the app, Zillow will automatically stitch them all together to make a 3D tour of the home (via Engadget).
The company touts that this makes it much easier and cheaper for agents to create tours. A 3,000-square-foot house can be photographed and have a 3D tour created in around half an hour. “The Zillow Group Home Capture App is the only mobile-based app that can capture 3D mobiles tours all at no cost,” Zillow brags.
In a press release announcing the new app, Zillow explains that it currently costs agents a significant amount of time and money to create 3D tours of homes. As photographs and tours become increasingly important for home buyers, the company says Group Home is its way of “democratizing” the technology necessary to create 3D tours.
“We’re democratizing access to this technology, and making it free for agents and sellers. We’ve created a 3D experience that is simple and cost-effective so agents and sellers can adopt it easily,” said Jeremy Wacksman, Zillow Group chief marketing officer.
“By integrating directly with the iPhone, a device many people are already using, agents can just pull out their phone, and capture a panoramic photo. By removing the hardware barrier, more real estate pros can add 3D Homes to their listings, giving them a new way to market all of their listings, and improving the search experience for buyers and renters.”
Zillow is currently testing the app with a small subset of users and hopes to release it to everyone by the end of next year.
Zillow to Add 3D Homes to Real Estate Listings
SEATTLE, Oct. 5, 2017 /PRNewswire/ — Zillow today announced plans to bring 3D Homes to for-sale and for-rent listings, providing home searchers with a new and more immersive way to envision themselves in a home.
House hunters today want the home buying process to be easier and faster. An immersive 3D tour enables buyers to get a more robust understanding of the home and its layout, helping them narrow down the homes they will visit in person, and saving them time. More than 70 percent of first-time home buyers are Millennials and they consider 3D media to be as important as open houses, according the 2017 Zillow Group Housing Trends Report. Additionally, 44 percent of home buyers and 47 percent of renters are searching for a home from a distance – either from a different city, state or even out of the country.
“Rich media, like these new 3D Homes, will help buyers and renters more easily visualize themselves living in the home, no matter how far away they happened to be,” said Jeremy Wacksman, Zillow Group chief marketing officer. “Photos have always been vital to the home search process and now 3D tours can give buyers and renters a realistic understanding of what it would be like to live in the home.”
With this announcement, Zillow also unveiled a new, first-of-its-kind, mobile app that allows homeowners and real estate professionals to capture 3D tours of their homes from their iPhones®. Never before have real estate professionals been able to leverage 3D technology as part of their listings for no cost. Currently, real estate agents must buy expensive hardware and pay additional hosting fees to capture 3D listings, which puts this technology out of reach for many real estate professionals and home sellers. For buyers and renters, most of the homes they are considering won’t include a 3D tour.
“We’re democratizing access to this technology, and making it free for agents and sellers. We’ve created a 3D experience that is simple and cost-effective so agents and sellers can adopt it easily,” Wacksman added. “By integrating directly with the iPhone, a device many people are already using, agents can just pull out their phone, and capture a panoramic photo. By removing the hardware barrier, more real estate pros can add 3D Homes to their listings, giving them a new way to market all of their listings, and improving the search experience for buyers and renters.”
The Zillow Group Home Capture App works by capturing 360 degree panoramic photos of all the rooms in the home which users then upload through the app. Zillow Group then stitches the photos together into an immersive tour in just a few hours and adds it the listing on Zillow. Photos are all shot directly from an iPhone using the app, and a 3,000 square foot home can be captured in about 30 minutes. The Zillow Group Home Capture App is the only mobile-based app that can capture 3D mobiles tours all at no cost.
Currently the Zillow Group Home Capture App is in an early test phase in Scottsdale, Ariz., with a select group of real estate agents and photographers. The company plans to roll the feature out widely in the Phoenix area in early 2018 and nationwide in the latter half of 2018.
About Zillow Group
Zillow Group, Inc. (NASDAQ: Z) (NASDAQ: ZG) houses a portfolio of the largest real estate and home-related brands on mobile and the web. The company’s brands focus on all stages of the home lifecycle: renting, buying, selling and financing. Zillow Group is committed to empowering consumers with unparalleled data, inspiration and knowledge around homes, and connecting them with the right local professionals to help.
The Zillow Group, Inc. portfolio of consumer brands includes real estate and rental marketplaces Zillow®, Trulia®, StreetEasy®, HotPads®, Naked Apartments® and RealEstate.com. In addition, Zillow Group, Inc. develops a comprehensive suite of marketing software and technology solutions to help real estate, rental and mortgage professionals maximize business opportunities and connect with millions of consumers. The company operates a number of business brands for real estate, rental and mortgage professionals, including Mortech®, dotloop® and Bridge Interactive™. The company is headquartered in Seattle.
Zillow, StreetEasy, HotPads, Mortech and Bridge Interactive are registered trademarks of Zillow, Inc. Trulia is a registered trademark of Trulia, LLC. Naked Apartments is a registered trademark of Naked Apartments. Dotloop is a registered trademark of DotLoop, LLC.
iPhone is a registered trademark of Apple Inc.
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